Jingle Challenge 2020

Monroe Carell Jr. Children’s Hospital at Vanderbilt enlists Dolly Parton, Blake Shelton, Lady A, and more for the 2020 Jingle Challenge.

  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Create a COVID-safe campaign to engage the Nashville community, corporate partners, and Talent on a local and national level to create awareness and build support for the staff and patients at Monroe Carell Jr. Children’s Hospital at Vanderbilt this holiday season.

What We Did

FlyteVu worked with Monroe Carell Jr. Children’s Hospital at Vanderbilt to bring joy and support to the children and staff at the Children’s Hospital with the launch of the 2020 Jingle Challenge. With a goal to send 10,000 virtual messages of support to the patients and staff this holiday season, FlyteVu secured a partnership with Dolly Parton and her global Digital Sleigh program to launch the program. FlyteVu also secured additional artists including Blake Shelton, Lady A, Rascal Flatts, Lauren Alaina, Sara Evans, and more to challenge individuals nationwide to participate.

The Results

More than 2,100 messages in the first week

108 million UMVs

2 million organic social impressions


Dolly Parton using her voice to help children at Nashville hospital: ‘Makes my heart happy’. Read More

Dolly Parton, Blake Shelton & more sign on for Jingle Challenge at Monroe Carell Jr. Children’s Hospital. Read More

Dolly Parton Kicks Off Jingle Challenge For Monroe Carell Jr. Children’s Hospital At Vanderbilt. Read More

From bedtime stories to a COVID-19 cure: All the good deeds Dolly Parton did in 2020. Read More

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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