Jack Honey & Saweetie Host The Single Life Night

Jack Daniel’s Tennessee Honey seeks to connect with consumers through its partnership with R&B artist, Saweetie. To celebrate Saweetie’s new project, The Single Life, the brand challenged FlyteVu to create an event that showcases Saweetie’s new music and Jack Daniel’s Honey Tennessee to an exclusive audience of press, music industry executives, talent, and distributors.

To celebrate Saweetie’s new music project “The Single Life”, Saweetie and Jack Daniel’s Tennessee Honey hosted an event as part of the Grammy-nominated artist’s partnership with the brand. Guests were invited to an invite-only private event in Hollywood with a speakeasy theme. The event featured music played by DJ Miss Milan, light bites, and branded photo moments throughout the venue. The Grammy-nominated artist showcased five signature Jack Honey cocktails including Saweet & Sour, Big Mouf Blogs, Shot O’ Clock, That Potion, and Spin Da Block. The event served as the first time Saweetie celebrated and talked about the new music project fans have been waiting for.