Jack Honey & Saweetie Host The Single Life Night

Jack Daniel’s Tennessee Honey & Saweetie Host ‘The Single Life Night’ Music Celebration Experience.

  • Digital
  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Jack Daniel’s Tennessee Honey seeks to connect with consumers through its partnership with R&B artist, Saweetie. To celebrate Saweetie’s new project, The Single Life, the brand challenged FlyteVu to create an event that showcases Saweetie’s new music and Jack Daniel’s Honey Tennessee to an exclusive audience of press, music industry executives, talent, and distributors.

What We Did

To celebrate Saweetie’s new music project “The Single Life”, Saweetie and Jack Daniel’s Tennessee Honey hosted an event as part of the Grammy-nominated artist’s partnership with the brand. Guests were invited to an invite-only private event in Hollywood with a speakeasy theme. The event featured music played by DJ Miss Milan, light bites, and branded photo moments throughout the venue. The Grammy-nominated artist showcased five signature Jack Honey cocktails including Saweet & Sour, Big Mouf Blogs, Shot O’ Clock, That Potion, and Spin Da Block. The event served as the first time Saweetie celebrated and talked about the new music project fans have been waiting for.

“I’ve been waiting for the right moment to speak about The Single Life project and there is no one I’d rather celebrate with than my friends at Jack Daniel’s Tennessee Honey,” said Saweetie. “From multiple event activations over the years to my own signature Jack Honey cocktails, Jack Daniel’s Tennessee Honey has created the space for me to express myself authentically. It’s been a great partnership with Jack Daniel’s Tennessee Honey and I’m excited to share this night with them!”

The Results

1 Billion+ Unique Monthly Visitors

20 Million+ Consumer Impressions

19 Million+ Consumers Reached

Saweetie’s Cocktail for the Single Life: Meditation, Honesty, and a Splash of Jack Daniel’s Read More

Saweetie Addresses Rumors About Past Flames in New Music Project ‘The Single Life’ : ‘Time for Me to Speak Up’ Read More

Saweetie Announces ‘The Single Life’ Project At Music Celebration Experience Read More

Saweetie & Jack Daniel’s Tennessee Honey Host ‘The Single Life’ Celebration Read More

Saweetie Says New Project ‘The Single Life’ Will Address Relationship Rumors Read More

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  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

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