Jack Daniel’s Livestream Series

Jack Daniel’s brought live entertainment to consumers’ homes and fundraised for the music community through a livestream series.

  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

FlyteVu was tasked with securing talent partners to extend the brand’s weekly livestreams with multi-genre artists.

What We Did

To help Jack Daniel’s bring music to consumers and support the music community, FlyteVu helped facilitate weekly livestream performances by securing Kesha, Kip Moore, Elle King and Morgan Wallen. Each live show was fueled by Jack Daniel’s and showcased talent performing their hits, and new music, to fans from the comfort of their homes. The live performances benefited Sweet Relief’s COVID-19 Fund and raised thousands of dollars to help musicians during this unprecedented time.

The Results

Over $55,000 fundraised for Sweet Relief’s COVID-19 Fund

24 million earned media impressions

More than 2.1 million social impresions

Star Sightings: Kim Kardashian West Gives Back, Meghan Trainor Sings for Healthcare Workers & More! Read More

“Elle King to Play Jack Daniel’s Friday Night Livestream Benefit” Read More

“Coronavirus: Ongoing List of Virtual Concerts & Livestreams”

Big Loud Records’ Morgan Wallen will perform for Jack Daniels’ Livestream” Read More

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Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

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