Jack Daniel’s and Saweetie launch ‘Flavors of Fall’

Jack Daniel’s and Saweetie gave fans an exclusive first listen to new music and launched the rapper’s signature Jack Daniel’s Tennessee Honey cocktail – the Saweet...

  • Creative
  • Publicity
  • Strategy
  • Talent Procurement
  • Video Content + Digital Media
  • Virtual Event Activation

The Challenge

Create a virtual event for Jack Daniel’s to highlight their Flavors product Tennessee Honey that reaches a new audience, builds brand awareness and recruits new consumers.

What We Did

FlyteVu helped Jack Daniel’s launch the brand’s Fall initiative ‘Flavors of Fall’ by partnering with rapper Saweetie for a livestream event. The evening kicked-off with an exclusive  media preview with outlets People, Complex, Thrillist, PopCulture, BET and more, followed by the official livestream which offered fans an exclusive first listen to her new single “Back To The Streets” prior to its release. Saweetie was also joined by Jack Daniel’s U.S. Brand Ambassador Eric “ET” Tecosky who mixed her brand-new cocktail, the Saweet & Sour. Additionally, Saweetie played a Jack Daniel’s Q&A game live with fans and also gave them a chance to win a custom Jack Daniel’s Tennessee Honey cocktail kit via her social media. Audiences were able to tune in to the livestream on Saweetie’s Instagram, Facebook and YouTube channels, which garnered more than 62,000 views for Jack Daniel’s.

The Results

62K+ Total Livestream Views

9 Million Total Social Impressions

Exclusive interview with The Source


EXCLUSIVE: SAWEETIE TALKS HER NEW JACK DANIEL’S COLLABORATION, NEW MUSIC, AND MORE Read More

Saweetie Taps Jhené Aiko for New Track “Back to the Streets” Read More

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  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

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