Holiday Influencer

Vista Taps Top Creators To Promote “Unregiftable” Holiday Campaign.

Branded Content
Digital
Music Licensing
Publicity
Strategy
Talent Procurement

The Challenge

To educate consumers on Vista’s array of VistaPrint services and customization capabilities while also positioning the company as the go-to marketplace for thoughtful holiday gifts.

What We Did

FlyteVu secured a diverse group of social media influencers to emphasize that holiday gifting is for everyone. Participating influencers included Kaitlyn Bristowe, Anthony Adams, Batsheva Haart, Vanessa Sirias, Jeffrey Chang, Rod Thill, Makeda & Eddie, Claire Couv Smith, Jords & Matty, Lindsey Gurk, One Squad, Uyen Carlson, Cece Reyna, Onyi Azih, Sisanie Villaclara, and Catriona Smart. With the help of these popular TikTok creators and influencers, Vista demonstrated how to take your loved one’s passions and turn them into the perfect, personalized, unregiftable gift.

Through this program, Vista leveraged the power of music to change holiday gifting with the remake of “Unbelievable” by critically acclaimed Alternative/Indie group, EMF to “Unregiftable.”