FlyteVu secured Americana artist Drew Holcomb, his singer/songwriter wife Ellie, and their three young children for a unique 7-day, 1600 mile road-trip across the state. The family explored the natural wonders of Tennessee where social distancing was effortless and expected. Drew and Ellie wrote new music each night around the bonfire, which was licensed and utilized throughout the six-part content series released via @TNVacation on YouTube, Instagram and Facebook. FlyteVu secured press features with Drew including the Tennessean and worked alongside talent and client teams to promote the successful trip.
As an extension of the program, the Holcombs recorded and released two new tracks, “Hey Rivers” and “Feels Like Home”, written during their road trip. TN Tourism licensed the music for multi-year digital and broadcast use.
*Production, content, and creative was handled by VMLY&R.