For the Love of Tennessee

Singer-Songwriters Drew and Ellie Holcomb Showcase Travel Safety and Write New Music on Epic 1600-Mile Tennessee Road Trip...

  • Music Licensing
  • Publicity
  • Talent Procurement

The Challenge

Create a safe tourism experience to drive in-state travel throughout the Fall season via compelling content and talent.

What We Did

FlyteVu secured Americana artist Drew Holcomb, his singer/songwriter wife Ellie, and their three young children for a unique 7-day, 1600 mile road-trip across the state. The family explored the natural wonders of Tennessee where social distancing was effortless and expected. Drew and Ellie wrote new music each night around the bonfire, which was licensed and utilized throughout the six-part content series released via @TNVacation on YouTube, Instagram and Facebook. FlyteVu secured press features with Drew including the Tennessean and worked alongside talent and client teams to promote the successful trip.

As an extension of the program, the Holcombs recorded and released two new tracks, “Hey Rivers” and “Feels Like Home”, written during their road trip. TN Tourism licensed the music for multi-year digital and broadcast use.

*Production, content, and creative was handled by VMLY&R.

The Results

More than 1600 miles traveled

2 custom songs featured in 6 custom pieces of content

Features with, American Songwriter, the Tennessean and Today in Nashville

Drew and Ellie Holcomb hit the road in web series highlighting COVID-safe travel in Tennessee Read More

Residents, visitors encouraged to travel safe ‘For The Love of Tennessee’ Read More

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Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch