Share The Code. Hit The Road 2.0

Enterprise extended the Share the Code. Hit the Road. campaign with an exclusive OneRepublic concert.

  • Branded Content
  • Event Activations
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Leverage the power of music to reach Enterprise’s target consumer, the adventure seeker and travel enthusiast, by continuing to scale and grow the campaign by utilizing the power of music.

What We Did

Enterprise continued their Share The Code. Hit The Road music platform by kicking off this program for the second year with GRAMMY-nominated group OneRepublic. The campaign began with OneRepublic sharing codes through their Good Life Foundation, a public non-profit organization founded by the members of OneRepublic. Each code given unlocked a ticket to the culminating concert as well as three additional codes to pay it forward. The campaign microsite captured the code distribution in real time to highlight acts of kindness big and small. The program culminated at the famed Pappy & Harriet’s for a one-night-only concert event. The venue turned Enterprise green for an exclusive 90 minute set by OneRepublic and fans’ stories of giving back an attendees’ stories were shared on screens throughout the space.

The Results

Starting with only four charity winners, 1,022 people from 27 states traveled to the desert to celebrate kindness.

Press features with USA Today, Rolling Stone, and People

Over 220 million earned media impressions

 


“Acts of kindness earn fans entry to an upcoming OneRepublic concertRead More

“Ryan Tedder Says OneRepublic Plans to Release Album by Spring 2020 Read More

” OneRepublic’s Ryan Tedder on rewarding fans who do good and new music” Read More

“Enterprise & OneRepublic Team Up for ‘Share the Code. Hit the Road.’ Campaign” Read More

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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