Nashville Grand Opening

Drybar opens first ever Nashville location.

  • Event Activations
  • Publicity
  • Talent Procurement

The Challenge

Launch the first store Grand Opening of Drybar and build brand loyalty in the Nashville market.

What We Did

FlyteVu planned and executed a panel Q&A with Drybar co-founder Alli  Webb and local entrepreneurs, artists and influencers including: Singer and Designer Jessie James Decker, Clea Shearer and Joanna Teplin of The Home Edit, and Happily Grey’s Mary Lawless Lee, hosted by Correspondent Ashley Eicher, to discuss the ups and downs of entrepreneurship, building the right team, and work life balance.

Additionally, FlyteVu confirmed over 20 influencers to post live from Drybar on opening day and press features with Nashville Lifestyles, The Tennesseean, and Style Blueprint, as well as local NBC and CBS broadcast segments.

FlyteVu also secured Little Big Town’s Karen Fairchild for Alli’s popular podcast ‘Raising the Bar’, which was recorded in Nashville.

The Results

Over 20 opening day appointments with media and influencers

Coverage with the Tennessean, Nashville Lifestyles, People.com, and StyleBlueprint, as well as NBC and CBS local segments

Over 100 million earned media impressions


Today in Nashville: Drybar Founder Alli Webb Read More

Drybar to open in Brentwood Hill Center this fall Read More

Drybar’s Alli Webb: FACES of the South Read More

Drybar Opens in Nashville Read More

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.