Donate My Wage

FlyteVu helped create and launch and partnered with Joan Smalls to support Black organizations fighting racial injustice.

  • Creative
  • Publicity
  • Strategy

The Challenge

Create an opportunity in support of ‘Black Out Tuesday’ for individuals, specifically the Nashville music industry, to donate to Black organizations advancing racial equality and justice.

What We Did

FlyteVu created and launched, alongside partners Aardvark Brigade, on June 2nd, 2020 for individuals to calculate and donate their day’s wage to Black organizations fighting racial injustice . The music industry collectively recognized and acknowledged that its collective success was due to the talents of many Black artists, and put words into action with financial support.

Following the initial launch, supermodel and activist Joan Smalls reached out to FlyteVu to help re-launch the website highlighting more organizations specifically selected by Smalls and to challenge the fashion & beauty industry. Smalls pledged 50% of her wages for the remainder of 2020 to Black Lives Matter organizations and partnered with IMG, global leaders in Fashion, who donated $250,000 to organizations through the site.

The Results

Coverage with CNN, Fashionista, WWD, Entertainment Tonight, The New York Times and more

Over 6,500 visits to date

Over 530 million earned media impressions

Supermodel Joan Smalls Commits Half Her Salary to Racial Justice—and Urges Others to Do Their Part Through Donate My Wage Read More

“Supermodel Joan Smalls pledges half her wages to Black Lives Matter — and calls on industry to do the same” Read More


Joan Smalls Launches Online Donation Platform, Donate My Wage” Read More

Related Work.

Gratitunes Launch

Vanderbilt University Medical Center launched Gratitunes to thank medical professionals on the frontlines…

  • Branded Content
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.