CMA Fest

Cracker Barrel utilized their iconic rocking chairs to raise money for a good cause during CMA Fest.

Branded Content
Creative
Event Activations
Music Licensing
Publicity
Strategy
Talent Procurement

The Challenge

Enter CMA Music Fest as a title sponsor for the very first time and create highly trafficked activations and shareable experiences on the festival footprint. Enhance brand conversation and awareness with current guests and build loyalty with new demographics.

What We Did

Cracker Barrel entered into a multi-year deal with CMA to build ongoing brand engagement through a stage name sponsorship, consumer facing activations, and branded digital content. The brand produced special moments on stage each night with authentic artist participation. Cracker Barrel also executed a consumer engagement event called Rock-A-Thon, a rocking chair experience with tracking technologies to rock benefitting CMA Foundation. Cracker Barrel also partnered with ride-sharing service Lyft for surprise artist rides with some of today’s top country music talent including Dan & Shay, Lauren Alaina, and Hunter Hayes.