Chiquis Partnership

Alamos and Chiquis partnered for a three part campaign, driving brand awareness within Latinx culture.

  • Branded Content
  • Digital
  • Strategy
  • Talent Procurement

The Challenge

Drive velocity of the Latinx consumer while raising brand awareness, converting new consumers, and promoting Alamos’ value-proposition.

What We Did

FlyteVu secured Latin Grammy winning artist, Chiquis and facilitated a three part partnership to reach Alamos’ targeted Latinx consumer. The Chiquis partnership included a music video integration into the artist’s new single, “Cualqueria,” a backyard BBQ sweepstakes that was accompanied by a FlyteVu produced photoshoot, and a surprise gifting social content piece between Chiquis and her close friend, Victoria La Mala all of which were amplified on talent’s social channels.

The Results

689K+ Music Video Views

4,094,920 Total Campaign Reach

3,950,530 Total Campaign Impressions

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  • Digital
  • Event Activations
  • Strategy
  • Talent Procurement

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