ShowHER Love Virtual Baby Shower Hosted by Kelly Clarkson

Carter’s hosted the ultimate ShowHER Love Virtual Baby Shower for 100 moms and moms-to-be.

  • Branded Content
  • Creative
  • Strategy
  • Talent Procurement
  • Virtual Event Activation

The Challenge

FlyteVu was challenged with creating a unique virtual experience for moms and moms-to-be to keep Carter’s at the forefront of consumers’ mind during the pandemic and create an emotional connection between the brand and consumer.

What We Did

FlyteVu strategized and executed the Carter’s ShowHER Love Virtual Baby Shower for 100 deserving moms and moms-to-be, strengthening brand affinity with Carter’s core demographic.  New moms nationwide could visit a custom landing page to enter to win this exclusive opportunity. Winners had the ability to invite two guests, making the event feel like an intimate experience with friends and family. FlyteVu procured all talent including host Kelly Clarkson, Actress, Producer & Co-Founder of Anser! Tia Mowry, Executive Chairman & Founder of ClassPass Payal Kadakia, Kristin Hensley & Jen Smedley of #IMOMSOHARD, Olympic Gold Medalist Shawn Johnson East, Author & Founder of The Giving Keys Caitlin Crosby, Multi-Platinum Recording Artist & Actress Jordin Sparks, and Co-Founder of Drybar Alli Webb. Additionally, FlyteVu oversaw the design and execution of program branding and the custom microsite where this unique event took place.

Partners

FlyteVu secured and managed 19 brand partners including Calm, Drybar, Anser!, The Giving Keys, and more. The agency also oversaw third party vendors and a charity partnership with Baby2Baby, a non-profit organization that provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves.

The Results

Over 100,000 entries in less than two weeks

Procured 10 talent and influencers

Secured and managed 19 Brand Partners

6.7% increase in positive social sentiment following the launch

Over 4 million impressions from talent and influencer social posts

Custom-built microsite

Carter’s best performing sweepstakes of all time

1.6 billion impressions – Carter’s largest program to date

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Contact Us.

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