Camp Dos Primos

Camp Dos Primos – Tequila, country music and a whole lot of fun.

  • Creative
  • Digital
  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Create a presence for Dos Primos in Palm Springs around a headlining performance by cofounder of the brand, Thomas Rhett with the purpose of growing brand awareness. Additional KPIs were to garner press, engage consumers with tasting opportunities and create organic social interaction with the brand.

What We Did

FlyteVu produced an exclusive Camp Dos Primos kick-off event in Palm Springs where Thomas Rhett and Dos Primos invited family and friends to an intimate campfire setting at The Dive Hotel. Guests enjoyed the first tasting of Dos Primos’ Reposado, camp-inspired bites, a s’mores bar, and specialized Dos Primos cocktails. Branded moments included Dos Primos corn hole, a Dos Primos bar, and a Camp Dos Primos agave entry tunnel. FlyteVu secured the venue, managed all event production and fabrication, secured press and talent interviews, and curated the celebrity guest list.

On Friday and Saturday of the festival weekend, FlyteVu orchestrated two Dos Primos takeovers at local hotel bars providing sipping experiences of Dos Primos Blanco and Dos Primos Reposado, along with free swag that consumers could wear to the festival.

 

The Results

167+ Million Unique Monthly Visitors

Social Post targeted to Country Music Fans + CA earned a 23.9% Engagement Rate


How Thomas Rhett Is Turning Stagecoach 2022 Into a Family Affair. Read More

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch