FlyteVu ran paid social media campaigns to raise awareness for the 24-hour livestream event and drive real-time views while the livestream was in progress. The event featured Oprah Winfrey, George W. Bush, Bishop T.D. Jakes, and many more prominent figures leading conversations around what we can do to take care of ourselves and others during the unique time of the Covid-19 pandemic.
The paid media campaigns on Facebook and Instagram consisted of a mix of talent-focused content and ad formats. FlyteVu ran in-feed and story ads with variations of different images and videos across both platforms, driving awareness in the days prior to and throughout the livestream. Using 1st party data from the involved talent, each ad was highly targeted toward their relevant and engaged fans on social media. This led to a highly efficient performance within view and engagement metrics and a successful digital campaign.