Virtual Date

Bumble partnered with Tiffany Haddish and Common to launch Bumble’s new Virtual Dating features.

  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

FlyteVu was tasked with creating a viral and pressworthy moment to launch Bumble’s new in-app Virtual Dating features.

What We Did

FlyteVu secured Actress and Comedian Tiffany Haddish and Actor, Artist and Activist Common to go on a virtual Bumble date to support the brand’s new in-app virtual dating features.

The virtual date started with the chivalrous gesture of flowers delivered to Haddish followed by a discussion of personal goals, ordering a meal and watching a television show,  and the couple danced together virtually to close out the evening. The duo sent meals from 2 Cents LA and D’s Original Take Out Grill in Los Angeles and Virtue Restaurant in Chicago to healthcare workers on the frontlines of COVID-19 as part of their virtual date. Aditionally, Haddish and Common donated $50,000 total in grants through Bumble’s Community Grants Program to businesses in the food industry across the country.

FlyteVu also managed publicity efforts with an exclusive launch on The Today Show, as well as coverage with E! Online, People, Men’s Health, BET, The Root and many others. Content from the virtual date was shared across talent and brand social media channels garnering over 2 million in social engagements.

The Results

More than 500 million earned media impressions

4 million social media engagements on talent socials

$5 million in earned ad value

Tiffany Haddish Has Been Dating on Bumble During Quarantine — and Even Went Out with Common!Read More

“Common Went on His First Virtual Bumble Date Ever With Tiffany Haddish” Read More

“Watch Tiffany Haddish And Common Go On A Virtual Bumble Date” Read More

Tiffany Haddish talks about life (and video dating) under quarantine” Read More

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  • Publicity
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