Lauren Daigle x Bumble BFF

Introduce Bumble to the faith-based community, targeting the midwest and southern regions, to drive new user acquisitions and raise awareness within the affinity group.

Bumble partnered with Lauren Daigle to “Rescue” users from loneliness, a play on her brand new single of the same name, as an extension of the brand’s #AskingForAFriend campaign which focused on normalizing the need to form new friendships throughout life, and supporting women to do so. Bumble users in BFF mode had the chance to win a once-in-a-lifetime experience with Lauren in New York City by matching with the campaign’s in-app card. FlyteVu bought terrestrial radio in target markets and secured Pandora as a streaming partner with multiple mobile displays and pre-recorded audio clips of Lauren inviting listeners to download Bumble and enter to win a day with her.

The winning Bumble users were flown to New York for a day of fun including exclusive access to Daigle’s intimate acoustic performance at the iHeart Headquarters in New York City, followed by a visit to a local ice cream shop to hang out for the afternoon.