In Her Court

Bumble curated a Super Bowl LIII commercial with Serena Williams to tell their message of women making the first move on a global level.

  • Branded Content
  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Align Bumble’s mission of Making the First Move with notable talent that would amplify this message to the world.

What We Did

To reach the community in a powerful way, FlyteVu partnered Bumble with Serena Williams, the ultimate first mover, to remind women that the ball is always in their court.  Together with the first women-led creative team, FlyteVu created and launched Bumble’s debut TV ad campaign to premiere during the most viewed and male-dominated sporting event, Super Bowl LIII.  This messaging was amplified through the In Her Court campaign which included social and digital content, custom microsite, and pop-up activations in markets across the country. A press campaign, including the national televised announcement of the partnership on Good Morning America, reached a global audience.

The Results

First Women-Led Super Bowl Production Team

1 Billion Earned Media Impressions

Over 2 Million Views of the Commercial on YouTube


Serena Williams, Bumble put the ball in women’s court with new ad at Super Bowl LIII. Read More

Bumble Will Debut a New Campaign Starring Serena Williams During the Super Bowl. Read More

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Contact Us.

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