Country Couples For A Cause

Bumbles gives users the opportunity to go on a double date with their favorite Country Music Power Couple.

  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Target new consumers, throughout the midwest and southern regions, to increase awareness of Bumble and drive app downloads from new users.

What We Did

FlyteVu strategized and brought to life a program titled ‘Country Couples for a Cause’, which provided Bumble users a once-in-a-lifetime date night experience with some of country music’s biggest couples: Scotty and Gabi McCreery, Kane Brown and Katelyn Jae, Carly Pearce and Michael Ray, and Chris Lane and Lauren Bushnell. Bumble users, and a guest, matched with the program’s in-app card within Date mode for the chance to join these couples for a curated date night.

Each country couple promoted the campaign with social media posts and recorded custom ads for country radio in Bumble target markets, in partnership with iHeart and Cumulus, which drove listeners to download Bumble. Four lucky Bumble users and their match were able to join one country couple on a double date – and all for a good cause. Bumble made a $25,000 donation to each of the couple’s charity of choice.

FlyteVu secured exclusive press features with The Tennessean, People.com, FOX News, Sounds Like Nashville, The Boot, Entertainment Tonight, PopCulture, CMT, and ABC News Radio to ensure the campaign extended beyond the target markets.

The Results

Over 96 million earned media impressions

4,081 app installations

2,843 app registrations

70% conversion rate

6,336 submissions

6.25 million radio impressions

 


Scotty McCreery and Wife, Gabi, Reveal What Keeps Their Relationship Strong! (Exclusive) Read More

Cody from CMT Radio Welcomes Chris Lane and Lauren Bushnell to the Big Blue Couch! Read More

Kane Brown and His Wife Take Dating to the Next Level with Bumble’s Country Couples for a Cause Campaign Read More

Scotty McCreery, Wife Gabi + More Country Couples Hitting the Town for Special Fan Date Nights Read More

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  • Branded Content
  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

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