FlyteVu strategized and brought to life a program titled ‘Country Couples for a Cause’, which provided Bumble users a once-in-a-lifetime date night experience with some of country music’s biggest couples: Scotty and Gabi McCreery, Kane Brown and Katelyn Jae, Carly Pearce and Michael Ray, and Chris Lane and Lauren Bushnell. Bumble users, and a guest, matched with the program’s in-app card within Date mode for the chance to join these couples for a curated date night.
Each country couple promoted the campaign with social media posts and recorded custom ads for country radio in Bumble target markets, in partnership with iHeart and Cumulus, which drove listeners to download Bumble. Four lucky Bumble users and their match were able to join one country couple on a double date – and all for a good cause. Bumble made a $25,000 donation to each of the couple’s charity of choice.
FlyteVu secured exclusive press features with The Tennessean, People.com, FOX News, Sounds Like Nashville, The Boot, Entertainment Tonight, PopCulture, CMT, and ABC News Radio to ensure the campaign extended beyond the target markets.