Bumble & LA Clippers Present Modern Masculinity

Bumble x LA Clippers Present Modern Masculinity.

  • Branded Content
  • Strategy
  • Talent Procurement
  • Video Content + Digital Media

The Challenge

FlyteVu  was tasked with creating a compelling content piece highlighting the third and final tentpole of the Bumble x LA Clippers partnership

What We Did

Bumble wanted to celebrate modern masculinity and normalize taboo topics that have long been seen as signs of weakness among men, especially within the world of sports, such as friendship, vulnerability, communication and boundries. FlyteVu created a custom :30 commercial spot to air on FOX Sports Prime Ticket throughout the remaining season seed games and the first round of Playoffs for the 2019-2020 season. The spot was featured on LA Clippers Homepage, Instagram, Facebook, YouTube, and weekly newsletter, and promoted on socials by Bumble partner and LA Clipper Montrezl Harrell.

The Results

Aired on FOX Sports Prime Ticket during LA Clippers gamesrnrnFeatured on LA

Clippers Instagram, Facebook, YouTube and Homepage

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Empowered by Bumble Bizz

Bumble launches Empowered by Bumble Bizz to close the gender gap in music.

  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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