Bumble & LA Clippers Present Modern Masculinity

Bumble x LA Clippers Present Modern Masculinity.

  • Branded Content
  • Strategy
  • Talent Procurement
  • Video Content + Digital Media

The Challenge

FlyteVu  was tasked with creating a compelling content piece highlighting the third and final tentpole of the Bumble x LA Clippers partnership

What We Did

Bumble wanted to celebrate modern masculinity and normalize taboo topics that have long been seen as signs of weakness among men, especially within the world of sports, such as friendship, vulnerability, communication and boundries. FlyteVu created a custom :30 commercial spot to air on FOX Sports Prime Ticket throughout the remaining season seed games and the first round of Playoffs for the 2019-2020 season. The spot was featured on LA Clippers Homepage, Instagram, Facebook, YouTube, and weekly newsletter, and promoted on socials by Bumble partner and LA Clipper Montrezl Harrell.

The Results

Aired on FOX Sports Prime Ticket During LA Clippers Games

Featured on LA Clippers’ Instagram, Facebook, Youtube, Homepage, and Weekly Newsletter

Related Work.

Bumble x L.A. Clippers Partnership

Bumble launches ‘Play-By-Play’ with Tiffany Haddish and Montrezl Harrell.

  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

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