Bumble wanted to celebrate modern masculinity and normalize taboo topics that have long been seen as signs of weakness among men, especially within the world of sports, such as friendship, vulnerability, communication and boundries. FlyteVu created a custom :30 commercial spot to air on FOX Sports Prime Ticket throughout the remaining season seed games and the first round of Playoffs for the 2019-2020 season. The spot was featured on LA Clippers Homepage, Instagram, Facebook, YouTube, and weekly newsletter, and promoted on socials by Bumble partner and LA Clipper Montrezl Harrell.