Bumble Beetique at CMA Music Festival

Bumble partnered with Lady Antebellum to reach a new audience with the upscale daytime event and exclusive nighttime concert at CMA Music Festival.

  • Branded Content
  • Event Activations
  • Publicity
  • Strategy

The Challenge

Introduce Bumble to the country music industry and CMA Music Festival consumer  in an authentic and inviting way for the very first time.

What We Did

FlyteVu created a headline-grabbing event during the largest country music festival in the world by partnering with Lady Antebellum, for the “You Look Good” Beetique. This activation was strategically built and named after Bumble’s mission to empower women and the group’s newest single. The Beetique was the first-of-its-kind at CMA Music Festival and created a chic, inviting space for festival-goers to cool off and connect, and the only way in was with the Bumble app. Hosted by Cassie Kelley, Founder of Womanista, the Beetique featured highly shareable moments with a Sephora beauty bar, hair stations by The Dry House, a DJ set by The Bachelorette Season 11 star Kaitlyn Bristowe, a BFF Lounge, photobooth, and artist hangouts with Kimberly Schlapman and Karen Fairchild of Little Big Town, Kelsea Ballerini, Lauren Alaina, Cam, and more.

That evening, the event flipped to “The Hottest Date Night Ever” turning the space into an exclusive concert venue with performances by Lady Antebellum, Brett Young, and Walker Hayes. In addition to the Beetique event, Bumble created a pop-up photobooth on Broadway, Nashville’s most highly trafficked street, for fans to interact with the brand by taking photo keepsakes and giving out thousands of Bumble merchandise items including hats, handkerchiefs, sunscreens, and more.

The Results

2,000+ Attendees

45M Earned Media Impressions

25+ Press Outlets in Attendance

Artist Social Media Takeovers on E! News and Allure Magazine

Bumble Positively Introduced to the Country Music Community


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