Brand & Founder Press

FlyteVu develops Squeeze’s overall brand press strategy and manages publicity for the Co-Founder & CEO to further position the company as a leader in the massage...

  • Influencer Marketing
  • Paid Media
  • Publicity

The Challenge

Build national brand awareness for massage concept and secure local press for new franchise openings in cities across the country. Generate earned media for the brand in addition to positioning the company’s Co-Founder and CEO as a leader in franchising, entrepreneurship, and wellness.

What We Did

With 70 locations set to open across the country and plans to scale to 300-500 units in the next several years, FlyteVu develops Squeeze’s overall public relations strategy. FlyteVu leads all press announcements on behalf of the company in addition to managing local press for each franchise opening in its respective market. FlyteVu works to secure ongoing national earned media coverage for the brand and its Co-founder and CEO through podcast interviews, digital, print and broadcast news, speaking opportunities at events & conferences. FlyteVu continues to keep Squeeze at the forefront in the massage and wellness space by promoting its rapid expansion, innovative technology, and the industry-leading customer experience.

FlyteVu also facilitates influencer marketing support for the brand to support new shop openings. Recent projects include:

“Everyday is a Good Day to Squeeze”:  FlyteVu invited 10+ influencers to celebrate fun awareness days throughout the month of October with a complimentary massage in exchange for social coverage. Influencers included Artist Amelia Noyes for “International Artist Day”, Fashion Blogger Hillary Conheady for “Love Your Body Day”, LA-based Yoga Instructor, Jaimie Lee Bess for “National Meditation Week” and more.

Brentwood VIP Sneak Peek: Flytevu invited 200+ of Nashville’s top influencers to join Co-Founders Brittany Driscoll and Alli Webb at the Squeeze Grand Opening Party.

Scottsdale Opening Week: FlyteVu invited the top 100+ Scottsdale & Phoenix-based lifestyle influencers to experience the new location before officially opening to the public to  generate social buzz and organic content.

The Results

282,031,590 Unique Monthly Visitors and Counting

Generated 3.1M and counting Social Impressions Through Earned Influencer Marketing

Brand’s first earned media mentions in Authority Magazine, Well+Good, Women’s Health, and more

Booked Brand’s Co-Founder & CEO as a Guest Speaker for the South by Southwest 2023 Conference

Successfully Opened Brand’s First Locations in Tennessee & Scottsdale

The CEO of massage startup Squeeze is borrowing Drybar’s playbook to build a self-sufficient franchise model. Here’s what it looks like. Read More

How This Female Founder is Disrupting the Wellness Industry. Read More

This Duo Struck Franchise Gold With Drybar. Now They’re Out to Conquer an Entirely New Industry. Read More

Squeeze’s CEO Brittany Driscoll Is Disrupting The Outdated Massage Landscape Offering A Franchise Model. Read More

She Co-Founded Nashville’s New On-the-Go Massage Destination. Read More

Craving a massage? Massage concept Squeeze is coming to the Nashville area this fall. Read More

The Feel-Good Revolution and Bringing Your Whole Self to Work with Brittany Driscoll. Read More

Founders of Drybar unveil Squeeze massage experience. Read More

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  • Digital
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