With 70 locations set to open across the country and plans to scale to 300-500 units in the next several years, FlyteVu develops Squeeze’s overall public relations strategy. FlyteVu leads all press announcements on behalf of the company in addition to managing local press for each franchise opening in its respective market. FlyteVu works to secure ongoing national earned media coverage for the brand and its Co-founder and CEO through podcast interviews, digital, print and broadcast news, speaking opportunities at events & conferences. FlyteVu continues to keep Squeeze at the forefront in the massage and wellness space by promoting its rapid expansion, innovative technology, and the industry-leading customer experience.
FlyteVu also facilitates influencer marketing support for the brand to support new shop openings. Recent projects include:
“Everyday is a Good Day to Squeeze”: FlyteVu invited 10+ influencers to celebrate fun awareness days throughout the month of October with a complimentary massage in exchange for social coverage. Influencers included Artist Amelia Noyes for “International Artist Day”, Fashion Blogger Hillary Conheady for “Love Your Body Day”, LA-based Yoga Instructor, Jaimie Lee Bess for “National Meditation Week” and more.
Brentwood VIP Sneak Peek: Flytevu invited 200+ of Nashville’s top influencers to join Co-Founders Brittany Driscoll and Alli Webb at the Squeeze Grand Opening Party.
Scottsdale Opening Week: FlyteVu invited the top 100+ Scottsdale & Phoenix-based lifestyle influencers to experience the new location before officially opening to the public to generate social buzz and organic content.