Barefoot with Us

Barefoot launches National content campaign to build brand equity and remind consumers that you can be yourself with us.

  • Content Production
  • Music Supervision
  • Script Development
  • Strategy

The Challenge

Develop and execute a national content campaign called “Barefoot with Us” for Barefoot to build brand equity across their entire portfolio of brands.

What We Did

FlyteVu developed a content plan that included a portfolio-wide manifesto video along with product-focused content pieces across seven (7) main Barefoot conversations. Each unique film brought to life the role of the product across key daily occasions while reinforcing Barefoot’s values of fun, love and unity. FlyteVu led the production entirely virtually, delivering in 54 unique edits, along with a collection of cleared OTS photo assets and bonus GIFs, completing a library of creative assets for flexible brand use across the full media plan.

The Results

Full TVC production across portfolios (seven product lines)

Created 8 different interconnected narratives

All produced safely during strict Covid lock downs in 2020

Final output of 152 content pieces, in addition to supporting BTS photography and social assets

Related Work.

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Barefoot Wine Celebrates Olympic Gold Medal Win and Retirement Announcement with Soccer Champion…

  • Influencer Marketing
  • Publicity
  • Strategy
  • Talent Procurement

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