Barefoot NYE Celebration Kit

Barefoot Wine gives away New Year’s Eve celebration kits for the ultimate at-home party!...

  • Branded Content
  • Strategy

The Challenge

Create a custom New Year’s Eve box to surprise 100 lucky winners with everything they need for an incredible New Year’s Eve celebration at home.  As part of this program, help ideate the creative content inclusion in Barefoot’s Times Square NYE live feed.

What We Did

FlyteVu creatively concepted the design and contents of 100 NYE Celebration Kits for Barefoot.  These boxes included branded champagne flutes, branded champagne chiller, custom Times Square NYE Magic 8 Ball, holiday decorations and more. Consumers entered to win the sweepstakes by commenting on Barefoot’s NYE Instagram post and 100 consumers were chosen at random. Additionally, as the official Bubbly sponsor of Times Square NYE, Barefoot also created custom content to air during the NYE live feed which featured the Barefoot House of Queens with a special ‘Happy New Year’ message to everyone at home. Content was also shown throughout Times Square throughout the evening’s celebrations.

The Results

Barefoot Wine’s most successful social sweepstakes to date

More than 1,000 entries

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Contact Us.

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