Barefoot and Black Eyed Peas Band Together

Barefoot and GRAMMY-winning Group Black Eyed Peas ‘Band Together’ to Launch Augmented Reality Music Experience via Barefoot Product.

  • Branded Content
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

FlyteVu was tasked with creating a one-of-a-kind consumer experience that drives brand awareness, product engagement, and supports charitable efforts during the pandemic.

What We Did

FlyteVu strategized and executed “Band Together”, a program that brought together Barefoot, the most awarded wine and bubbly brand in the U.S. competitions, and  GRAMMY award-winning group Black Eyed Peas for a fun, first-of-its-kind augmented reality (AR) music experience. FlyteVu helped Barefoot build a brand new custom app, the Barefoot Wine AR app, that when used to scan Barefoot labels, played a new version of Black Eyed Peas’ latest single “VIDA LOCA”, launched a 3D animated experience of the group, gave the chance to virtually meet the group, and sent a $1 donation to to CORE: Children of Restaurant Employees and the American Cancer Society. The program launched with custom Black Eyed Peas digital content and a partnership with Buzzfeed. Barefoot also utilized influencers to share the campaign message and call to action.

The Results

More than 14 million social media impressions

74,000 social media engagements

191 million earned media impressions

Find Out How the Black Eyed Peas Are Helping the Children of Restaurant EmployeesRead More

“Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers” Read More

“Black Eyed Peas Bring 3D Concert Experience to You” (Exclusive) Read More

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  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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