Barefoot and Black Eyed Peas Band Together

FlyteVu was tasked with creating a one-of-a-kind consumer experience that drives brand awareness, product engagement, and supports charitable efforts during the pandemic.

FlyteVu strategized and executed “Band Together”, a program that brought together Barefoot, the most awarded wine and bubbly brand in the U.S. competitions, and  GRAMMY award-winning group Black Eyed Peas for a fun, first-of-its-kind augmented reality (AR) music experience. FlyteVu helped Barefoot build a brand new custom app, the Barefoot Wine AR app, that when used to scan Barefoot labels, played a new version of Black Eyed Peas’ latest single “VIDA LOCA”, launched a 3D animated experience of the group, gave the chance to virtually meet the group, and sent a $1 donation to to CORE: Children of Restaurant Employees and the American Cancer Society. The program launched with custom Black Eyed Peas digital content and a partnership with Buzzfeed. Barefoot also utilized influencers to share the campaign message and call to action.