Tiff’s Treats celebrated World Gratitude Day and launched Bake it Forward, a social campaign with the goal of spreading kindness with cookies.
To grow brand awareness in three markets: Atlanta, Nashville, and Charlotte, positioning Tiff’s Treats as the ultimate gifting cookie.
What We Did
FlyteVu launched a social campaign on World Gratitude Day, encouraging consumers to #BakeItForward. Flytevu secured 21 influencers across three markets to participate. The influencers encouraged consumers to comment what they are thankful for and tag a friend for the chance to win free Tiff’s Treats cookies. Once entered, FlyteVu worked with local Tiff’s Treats stores to attach a code on each gift box with the ability to Bake it Forward to someone else, sending them free cookies and continuing the chain reaction of cookie kindness around the cities. FlyteVu dedicated a page to serve as the landscape page for consumers to seek information on the campaign as well as track the kindness spread.