Bake It Forward

Tiff’s Treats celebrated World Gratitude Day and launched Bake it Forward, a social campaign with the goal of spreading kindness with cookies.

  • Creative
  • Digital
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

To grow brand awareness in three markets: Atlanta, Nashville, and Charlotte, positioning Tiff’s Treats as the ultimate gifting cookie.

What We Did

FlyteVu launched a social campaign on World Gratitude Day, encouraging consumers to #BakeItForward. Flytevu secured 21 influencers across three markets to participate. The influencers encouraged consumers to comment what they are thankful for and tag a friend for the chance to win free Tiff’s Treats cookies. Once entered, FlyteVu worked with local Tiff’s Treats stores to attach a code on each gift box with the ability to Bake it Forward to someone else, sending them free cookies and continuing the chain reaction of cookie kindness around the cities. FlyteVu dedicated a page to serve as the landscape page for consumers to seek information on the campaign as well as track the kindness spread.

The Results

Total Influencer Reach: 879k

Added Value Reach: 526k

Total Engagements: 40.7k

Total Impressions: 538,860

Secured 10 press hits

100% Positive Brand Sentiment


‘Bake It Forward’ With Tiff’s Treats Read More

Tiff’s Treats Bakes it Forward for World Gratitude Day Sept. 21 Read More

Tiff’s Treats Bakes it Forward for World Gratitude Day Sept. 21 Read More

Surprise for @WBTV_News from @tiffstreats — thank you. Read More

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