Press

At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music. FlyteVu combines data and musical preferences to put the power of music into campaigns.

Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015. That’s an almost 5% increase over 2014, with growth outpacing sports spending and most other entertainment sectors. A new Nashville-based agency, FlyteVu, is eyeing a chunk of that $1.4 billion pie.

Laura Hutfless, partner at FlyteVu, added to this tip, saying that planners should start with the headline and work backwards: “What’s the headline you want after the event?”

FlyteVu is an entertainment marketing agency. Laura Hutfless founded the company with her business partner in October 2015 and has since created award-winning campaigns for the firm’s clients.

When Tennessee Tourism wanted to launch their Snapchat following back in 2016, they knew they couldn’t do it alone. Snapchat is notoriously one of the most difficult mediums to grow organically, so they turned to VML and music marketing agency FlyteVu to help them get creative.

The firm’s work has ranged from turning an empty West Virginia University fraternity house into an immersive Victoria’s Secret Pink experience (complete with a weekend-ending concert) to working with Lebanon-based Cracker Barrel on its CMA Fest partnership.

At FlyteVu, giving is the foundation of our company. It’s not just a thread woven through every decision we make and every campaign we construct for our clients; it is the core of who we are. From the start, our company committed to giving 10 percent of all net profits to charity.

Come Feb. 3, Laura Hutfless will be in Atlanta, watching world-class athletes duke it out in Super Bowl LIII alongside the team from Bumble, an Austin-based dating and social networking app and client of Hutfless’ marketing agency.

When designing a brand partnership, most brand managers go into the process assuming that the higher the wattage of the talent, the stronger the outcomes of the partnership.

While the Sports Illustrated cover girl is off the market, she was all about helping her friends find the one at Bumble’s Winter Bumbleland party at Coachella.

In the middle of Coachella, K&K took a festival break to host Winter Bumbleland, a house party with ice bars, igloos, and blizzard machines—all courtesy of the dating app.

If you lined up all the albums Garth Brooks has sold during his unparalleled career, they would stretch around the globe once and then back halfway around again.

Country music legend Dolly Parton and a cappella group Pentatonix have been making the rounds on the awards and TV show circuit with their remix of Parton’s classic hit “Jolene,” which just snagged a Grammy for best country duo/group performance.

The day before Kaitlyn was set to DJ the app’s “You Look Good” Beetique (hosted by Lady Antebellum, no big deal), she hopped on the phone with us, and we managed to have some of your burning questions answered—like what fashion trend she would not be taking part in any time soon.

The women in attendance (along with a few men) had gathered to celebrate Bumble’s latest venture, Bumble Bizz, a career networking space where, like with the dating app, women have to make the first move for any kind of heterosexual interaction.

Fans from 26 states and four foreign countries traveled to Knoxville, TN on Saturday (Oct. 28) to be part of Kelsea Ballerini’s Unapologetically album launch at her alma mater Central High School.

Priyanka Chopra is now on Bumble. Bumble Bizz, that is. The app expanded into platonic matchmaking with Bumble BFF earlier this year, and its latest tool marks its foray into the world of professional networking.

Some lucky students at Southern Methodist University in Dallas got a sweet surprise in their Bumble stream Tuesday when the mugs of The Chainsmokers’ Drew Taggart and Alex Pall appeared.

Scotty McCreery is basking in the success of his personal single “Five More Minutes” after a long journey of having to prove to music execs the song would be a hit. And McCreery was right — the song was a massive success and the singer’s first No. 1 single since winning “American Idol” in 2011.

Scotty McCreery knew when he wrote his current Top 3 country radio hit “Five More Minutes” that he had something special. He tweeted that he had just finished the best song he’d ever written.

The actress joined her husband, country star Keith Urban, on stage at a Spotify event promoting his new album, “Graffiti U,” on Monday night in Nashville, Tennessee. The pair performed an acoustic rendition of Urban’s new track “Parallel Line” in a surprise duet after Urban coaxed Kidman from the crowd of about 150 fans.

Nicole Kidman and Keith Urban are experts in making us swoon, but add both of their perfect singing voices and we’re basically emotional puddles on the floor. On Monday, the couple surprised fans with a stunning duet when Nicole joined Keith on stage during the Spotify Fans First event.

Chase Rice invited “Extra” Special Correspondent Alecia Davis down to the Sunshine State, where he celebrates the success of his first #1 hit, “Eyes on You.” He also reveals he is single… but is he ready to mingle? Watch the video to find out!

Topping the charts for two weeks “feels amazing,” Rice, 33, told People recently while celebrating with Jack Daniel’s Tennessee Fire in Boca Raton, Florida. “We finally got this one.

Grammy-winning hip-hop group The Roots, and Rock and Roll Hall of Fame group The Isley Brothers are among the artists who will launch the Tennessee Music Pathways program with a special concert Sept. 15 at Beale Street’s New Daisy Theatre.

Elle King joined The Roots to sing her hit “Shame,” and pay tribute to native Memphian Aretha Franklin — born in 1942, the same year the New Daisy Theater opened on Beale Street — on the late icon’s pivotal classic “I Never Loved a Man (The Way I Do You).”

Her latest dream-come-true is a collaboration with Grammy-winning Americana artist Brandi Carlile and country icon Tanya Tucker as part of “Five Decades, One Voice,” Cracker Barrel’s 50th-anniversary initiative that celebrates women in country music.

One of the ways Rexha is making efforts for the cause is by teaming up with Bumble for its Empowered by Bumble Bizz program. The initiative will connect her, Kacey Musgraves, and Hayley Kiyoko each with an up-and-coming female artist who will then get to perform at a music festival in 2020.

Little Big Town’s Karen Fairchild and Kimberly Schlapman picked Andress as the young artist they wanted to collaborate with on “Five Decades, One Voice,” a Cracker Barrel 50th-anniversary initiative that’s celebrating women in country music.

Stars like Brandi Carlile, Trisha Yearwood, Karen Fairchild and Kimberly Schlapman of Little Big Town and Hillary Scott of Lady Antebellum are just a few of the names involved in Cracker Barrel’s new “Five Decades, One Voice” campaign.

Laura and Vanessa Marano spent the weekend unplugged from technology! The sister duo attended Victoria’s Secret Pink Grl Pwr Retreat on Saturday (June 22) at the Amara Resort and Spa in Sedona, AZ.

On the heels of the first-ever Nashville Drybar opening, we chatted with Alli Webb about how she took her need for a good blowout to the masses and created a whole new (and accessible) way for women to feel good about themselves.

Alli Webb revealed hairstylists secrets to creating the perfect hairstyle. The DryBar Blowout Salon is located inside the Capitol View building at 1044 Dr. MLK Jr. Blvd. Suite 260, Nashville, TN 37203.

Looking for a quick blowout while enjoying a mimosa or a glass of champagne? If you live in Brentwood, look no further than your backyard. Drybar, the wildly popular styling salon, is planning a new location in Brentwood this fall.

The musician will be joining Norwegian Cruise Line on a trip to Alaska this August for the brand’s newest initiative, Free the Beat.

Despite their busy schedules, the two have teamed up with Bumble — alongside Carly Pearce and Michael Ray, Chris Lane and Lauren Bushnell, and Kane and Katelyn Brown — for “Country Couples for a Cause.”

Stars like Brandi Carlile, Trisha Yearwood, Karen Fairchild and Kimberly Schlapman of Little Big Town and Hillary Scott of Lady Antebellum are just a few of the names involved in Cracker Barrel’s new “Five Decades, One Voice” campaign.

The ambiguous prospect is something the California native told PopCulture.com she is equally perplexed by while in conversation at a Victoria’s Secret PINK event this past June.

Our Branding Power Players report describes the achievements of 83 executives from the live sector, consumer companies, branding agencies, talent agencies, management companies, the media, digital firms, publishers and record labels.

As the genre’s brightest stars expand their sound and attract a growing global audience, the 100 industry leaders on Billboard’s fifth annual Country Power Players list celebrate the past year’s $1.34 billion earnings in sales, streaming and touring.

On the Ad Lib podcast, Laura Hutfless of FlyteVu, discusses how Bumble set out to empower women in front of and behind camera in Big Game ad.

Journeys and Converse shook up the high school tradition with this experiential event.

Brooks joined Tennessee Gov. Bill Haslam as the guest of honor at Tennessee Tourism’s 7 Diamond Celebration at Ascend Amphitheater.

This year’s Super Bowl features big brands starring female leads in their commercials, including one of the most buzzed-about: an ad for Bumble.

Sir Rosevelt team up with Enterprise Rent-A-Car and Cirque du Soleil for an out-of-the-box performance at 1stBank Center in Denver, Colorado.