Press

It might be too soon to declare 2022 as the year the metaverse took off, but that has not stopped media agencies from trying to innovate.

Alan and Laura discuss the difference between creating culture versus chasing culture, integrating versus interrupting, the importance of having a 2-way exchange with consumers, and why marketers need to lean into web3.

FlyteVu Makes the Annual Editorial List of the Top Brand Engagement & Activation Agencies Serving the U.S.

Laura Hutfless, Co-Founder at FlyteVu, talks about embracing your brand’s purpose with our president, Steve Gilman.

Entertainment Marketing agency FlyteVu announced its Web3 offerings designed to usher brands into the new Age of Interactive Media. The FV3 division is on a  mission to demystify the complex space into actionable strategies that create excitement for those who desire to understand and leverage its immense value.

During this week’s episode, I am joined by Laura Hutfless, the Co-Founder of FlyteVu Agency. FlyteVu is a full-service entertainment marketing agency that connects brands to consumers via the power of pop culture and purpose.

Finding Purpose in Pain & Living from an Abundance Mindset ft. Laura Hutfless

It can feel like there is never enough time, money, staff, resources or sleep. But an abundance script says, ‘There is always enough.’

When we look back on 2020, the words that come to mind are likely all synonyms of “difficult.” But some incredible moments came out of the pandemic, too. Seen through this lens, 2020 was about resiliency, creativity, and making the best of a bad situation. Some brands, businesses and entrepreneurs gave us standout examples of humanity, humor and togetherness.

When Laura Hutfless was struggling to find her purpose as an employee, she decided to create new purpose for herself by starting a company dedicated to giving back.

The honorees demonstrate exemplary work in purpose-driven marketing.

Together with The Onsite Foundation, Laura helped develop and launch a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy” that provides tools, support, and a safe community for survivors of mass shootings to find hope and healing regardless of gender, race, religion, sexual orientation, or socio-economic status.

Despite the COVID-19 pandemic which torpedoed so many entertainment and sports sponsorship deals, Nashville-based FlyteVu’s star burned bright as it executed a brilliant array of digitally driven campaigns in 2020.

Concert tours and music festivals will stay sidelined for months to come because of COVID-19—which continues to create a dearth of sponsorship opportunities for marketers that have spent the last year scrambling for ways to keep their brands front and center with consumers of entertainment.

Here, 13 contributors to Forbes Agency Council share exciting ideas for livestreaming that brands can use to get in front of target audiences and connect with them in an organic and human way.

At the Nashville-based entertainment marketing agency FlyteVu, cofounder Laura Hutfless has a box seat for the shift from physical to digital campaign execution. I recently asked her to share her thoughts on these changes.

A Nashville-based entertainment marketing agency announced a $250,000 initial investment to its new charitable giving fund Friday, with the fund’s first donation to help provide healthcare resources to musicians.

Laura Hutfless’ philanthropic efforts led her to develop and launch Triumph Over Tragedy, an inspiring program that offers support and healing to nationwide survivors of mass shootings.

Jeremy Holley, a founding partner at FlyteVu, talks about the pressure he sees in FlyteVu’s work connecting brands to consumers via the power of music for partnerships, campaigns, and experiences that grow their presence in a market. A well-executed partnership can elevate a brand, while a bad one detracts from the brand and may even result in penalties for the company.

On this episode of Spot Lyte On… LP chat with Laura Hutfless, Co-Founder of FlyteVu. FlyteVu is a  marketing agency that connects brands to consumers through compelling storytelling, unparalleled experience, and the authentic power of music.

Laura Hutfless is a Co-Founder of FlyteVu, a Nashville-based full-service entertainment marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the power of pop culture.

Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it has created various wildly successful campaigns like the Dolly Parton + Pentatonix “Jolene” remix for Cracker Barrel and the Serena Williams x Bumble “In Her Court” collaboration.

While revenue numbers may be different for each, 85 of the top 100 sat between $10 million and $50 million, and 23 had revenue of over $50 million, with several clocking in at nine figures.

Our Branding Power Players report describes the achievements of 83 executives from the live sector, consumer companies, branding agencies, talent agencies, management companies, the media, digital firms, publishers and record labels.

On the Ad Lib podcast, Laura Hutfless of FlyteVu, discusses how Bumble set out to empower women in front of and behind camera in Big Game ad.

On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agency, which worked on the ad, discusses how the social networking app pulled together a Big Game commercial in six weeks with a team composed almost entirely of women.

When designing a brand partnership, most brand managers go into the process assuming that the higher the wattage of the talent, the stronger the outcomes of the partnership.

At FlyteVu, giving is the foundation of our company. It’s not just a thread woven through every decision we make and every campaign we construct for our clients; it is the core of who we are. From the start, our company committed to giving 10 percent of all net profits to charity.

Laura Hutfless, partner at FlyteVu, added to this tip, saying that planners should start with the headline and work backwards: “What’s the headline you want after the event?”

The firm’s work has ranged from turning an empty West Virginia University fraternity house into an immersive Victoria’s Secret Pink experience (complete with a weekend-ending concert) to working with Lebanon-based Cracker Barrel on its CMA Fest partnership.

At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music. FlyteVu combines data and musical preferences to put the power of music into campaigns.

FlyteVu is an entertainment marketing agency. Laura Hutfless founded the company with her business partner in October 2015 and has since created award-winning campaigns for the firm’s clients.