Press
Press.
FlyteVu
Adweek 100: Fastest Growing Agencies
While revenue numbers may be different for each, 85 of the top 100 sat between $10 million and $50 million, and 23 had revenue of over $50 million, with several clocking in at nine figures.
FlyteVu
2021 Inc. 5000 List
Introducing the 5,000 Fastest-Growing Private Companies in America. Explore Inc.’s annual ranking of the private companies with the most proven track records.
FlyteVu
What If Entrepreneurs Flipped the Script and Operated From Abundance?
It can feel like there is never enough time, money, staff, resources or sleep. But an abundance script says, ‘There is always enough.’
Skin Pharm
Skincare Junkies Rejoice — Nashville’s Skin Pharm is Expanding to Dallas
A female-founded concept out of Nashville, Skin Pharm a unique beauty hybrid. Opened in 2017 by nurse practitioner Maegan Griffin, the company set out to offer both a fun, relaxed approach to the cosmetic dermatology clinic, along with medical-grade products (favorites include the Clarifying Pads and Youth Serum) delivered in pretty packaging.
FlyteVu Initiative
FlyteVu creates charity fund managed by AllianceBernstein
A Nashville-based entertainment marketing agency announced a $250,000 initial investment to its new charitable giving fund Friday, with the fund’s first donation to help provide healthcare resources to musicians.
FlyteVu
In 2020, Brands Proved That Crisis Can Breed Creativity
When we look back on 2020, the words that come to mind are likely all synonyms of “difficult.” But some incredible moments came out of the pandemic, too. Seen through this lens, 2020 was about resiliency, creativity, and making the best of a bad situation. Some brands, businesses and entrepreneurs gave us standout examples of humanity, humor and togetherness.
Barefoot
Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers
The wine and bubbly brand has partnered with the pop-rap group for Band Together, a campaign inviting fans to download a custom AR app to activate an animated remix of the group’s new song “Vida Loca” and spur donations to two national nonprofits.
American Red Cross
EXCLUSIVE: Luke Bryan Says He Wants to Video Chat with You
The American Red Cross and KPentertainment have joined forces for a fundraiser that’s custom made for country fans. You just donate to the Red Cross, and you have the chance to win a virtual video call with your choice of six artists.
Bumble
Common And Tiffany Haddish Went On A Virtual Bumble Date, And I Love Them Together So Much
Dating apps have become the easiest way to find someone to date when you don’t want to go through the hassle of chatting up a stranger IRL. Even celebrities are resorting to using dating apps.
Vanderbilt Health
Brad Paisley, Amy Grant, Jewel & More Help Launch ‘Gratitunes’
In an effort to show appreciation for those behind the lines of the nation’s health crisis with the coronavirus, Music Row and Nashville’s creative community have come together in support of the Vanderbilt University Medical Center (VUMC) staff with the launch of Gratitunes on Monday (March 30).
Vanderbilt Health
Brad Paisley + more send “Gratitunes” to medical staff fighting COVID-19
Brad Paisley and Dustin Lynch are two of the artists participating in a new initiative called Gratitunes, where artists and fans alike can donate a song to a medical professional working to fight COVID-19
Vanderbilt Health
Brad Paisley Kicks Off ‘Gratitunes’ Movement to Thank Medical Pros
Some of Nashville’s biggest names are teaming up for “Gratitunes” to thank the coronavirus-fighting staff of Vanderbilt University Medical Center — and fans can join the movement, too.
Vanderbilt Health
Music Row Community Launches ‘Gratitunes’ On National Doctors’ Day
To celebrate National Doctors’ Day Today (3/30), Music Row and Nashville’s creative community are coming together to support the city’s Vanderbilt University Medical Center (VUMC) staff with the launch of a consumer-generated music platform called Gratitunes.
Vanderbilt Health
Brad Paisley, Dustin Lynch, and More Honor America’s Medical Personnel
On the new Gratitunes website, fans of music and medical personnel can add their own song of gratitude to a playlist which will be made available to Vanderbilt University Medical Center’s COVID-19 assessment sites along with the hospital.
Vanderbilt Health
Brad Paisley Celebrates National Doctors Day With a ‘Gratitune’
In the midst of the coronavirus pandemic, country music stars like Brad Paisley, Sara Evans, Dustin Lynch and Amy Grant are helping raise awareness for “National Doctors Day” by supporting the Vanderbilt University Medical Center located in Nashville, Tennessee through something called “Gratitunes.”
The Onsite Foundation
Country Causes: Triumph Over Tragedy
Triumph Over Tragedy provides survivors of mass shootings with tangible tools of hope. The inaugural event took place in March 2020, drawing 50 survivors from more than 20 mass shootings to the secluded Onsite campus an hour outside of Nashville, Tenn.
The Onsite Foundation
The Onsite Foundation Brings Community, Healing To Mass Shooting Survivors
The Onsite Foundation’s Triumph Over Tragedy workshop launched earlier this week in Nashville as a source of community, education and most importantly, hope for survivors of mass shootings.
The Onsite Foundation
Triumph Over Tragedy
This month, a new initiative to support those affected by mass shootings begins. In a first-of-its-kind workshop, The Onsite Foundation brings survivors from across the country together for a week-long retreat on a private campus just outside Nashville to provide a safe place to process, connect and heal.
FlyteVu
FlyteVu: Crafting Authentic Partnerships
Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it has created various wildly successful campaigns like the Dolly Parton + Pentatonix “Jolene” remix for Cracker Barrel and the Serena Williams x Bumble “In Her Court” collaboration.
Bumble
Empowered by Bumble Bizz with Kacey Musgraves
Empowered by Bumble Bizz gives musicians like Day the chance to learn from women artists who’ve paved the way for them at some of the biggest festivals in the country, and she was especially thrilled to spend time with Musgraves who she’s maintained is one of her songwriting idols.
Cracker Barrel
Tanya Tucker: Our Newest FACE of the South
Cracker Barrel’s “Five Decades, One Voice” is exactly what we need in music right now. Women lifting up women. We are stronger together. It’s about damn time these emerging artists get some love.
Bumble
Bebe Rexha Calls Kelsea Ballerini ‘an Incredibly Kind Soul’ (Exclusive)
Fans in Nashville got a major surprise during the Sept. 10 show in Music City when Rexha brought Kelsea Ballerini on stage to sing Rexha’s duet with Florida Georgia Line, “Meant to Be.”
Norwegian Cruise Line
Kelly Clarkson Is Officially a Godmother!
The Grammy-winning singer has been given the title of godmother to Norwegian Cruise Line’s newest ship, Norwegian Encore.
Bumble
Hayley Kiyoko’s Quotes About “Mainstream” Success Are Inspiring
Hayley Kiyoko is a star on the rise, and she’s not stopping until everyone knows her name. See, for Kiyoko, being mainstream means everything.
Bumble
Brand Activation: Bumble Partners to Empower Female Musicians
With the music industry eager to address the need for more female representation in the business, the partnership between the social networking app and C3 Presents, Superfly, and Another Planet Entertainment is a natural fit and win-win.
Bumble
Bebe Rexha Advocating for Change
One of the ways Rexha is making efforts for the cause is by teaming up with Bumble for its Empowered by Bumble Bizz program. The initiative will connect her, Kacey Musgraves, and Hayley Kiyoko each with an up-and-coming female artist who will then get to perform at a music festival in 2020.
Cracker Barrel
Tenille Townes’ ‘Crazy Dreams’ Come True
Her latest dream-come-true is a collaboration with Grammy-winning Americana artist Brandi Carlile and country icon Tanya Tucker as part of “Five Decades, One Voice,” Cracker Barrel’s 50th-anniversary initiative that celebrates women in country music.
Norwegian Cruise Line
Andy Grammer Is Taking His Talents Out to Sea
The musician will be joining Norwegian Cruise Line on a trip to Alaska this August for the brand’s newest initiative, Free the Beat.
Bumble
Scotty McCreery and Wife Gabi Reveal What Keeps Their Relationship Strong
Despite their busy schedules, the two have teamed up with Bumble — alongside Carly Pearce and Michael Ray, Chris Lane and Lauren Bushnell, and Kane and Katelyn Brown — for “Country Couples for a Cause.”
Cracker Barrel
Ingrid Andress on Singing with Her Idols
Little Big Town’s Karen Fairchild and Kimberly Schlapman picked Andress as the young artist they wanted to collaborate with on “Five Decades, One Voice,” a Cracker Barrel 50th-anniversary initiative that’s celebrating women in country music.
Cracker Barrel
Country’s Biggest Females Join Forces
Stars like Brandi Carlile, Trisha Yearwood, Karen Fairchild and Kimberly Schlapman of Little Big Town and Hillary Scott of Lady Antebellum are just a few of the names involved in Cracker Barrel’s new “Five Decades, One Voice” campaign.
Cracker Barrel
Country’s Biggest Female Stars Band Together
Stars like Brandi Carlile, Trisha Yearwood, Karen Fairchild and Kimberly Schlapman of Little Big Town and Hillary Scott of Lady Antebellum are just a few of the names involved in Cracker Barrel’s new “Five Decades, One Voice” campaign.
Victoria's Secret PINK
Is ‘Pitch Perfect 4’ Happening? Laura Marano Has Some Thoughts
The ambiguous prospect is something the California native told PopCulture.com she is equally perplexed by while in conversation at a Victoria’s Secret PINK event this past June.
Serena Williams, Bumble and the Super Bowl: A Winning Combo
Come Feb. 3, Laura Hutfless will be in Atlanta, watching world-class athletes duke it out in Super Bowl LIII alongside the team from Bumble, an Austin-based dating and social networking app and client of Hutfless’ marketing agency.
Victoria's Secret PINK
Marano Sisters Unplug at VS PINK GRL PWR Retreat
Laura and Vanessa Marano spent the weekend unplugged from technology! The sister duo attended Victoria’s Secret Pink Grl Pwr Retreat on Saturday (June 22) at the Amara Resort and Spa in Sedona, AZ.
Jack Daniel's
Chase Rice Celebrates Success of No. 1 Hit
Topping the charts for two weeks “feels amazing,” Rice, 33, told People recently while celebrating with Jack Daniel’s Tennessee Fire in Boca Raton, Florida. “We finally got this one.
Jack Daniel's
‘Extra’ Joins Chase Rice to Celebrate First #1 Hit
Chase Rice invited “Extra” Special Correspondent Alecia Davis down to the Sunshine State, where he celebrates the success of his first #1 hit, “Eyes on You.” He also reveals he is single… but is he ready to mingle? Watch the video to find out!
Billboard’s 2019 Country Power Players List Revealed
As the genre’s brightest stars expand their sound and attract a growing global audience, the 100 industry leaders on Billboard’s fifth annual Country Power Players list celebrate the past year’s $1.34 billion earnings in sales, streaming and touring.
Drybar
Drybar Opens in Nashville
On the heels of the first-ever Nashville Drybar opening, we chatted with Alli Webb about how she took her need for a good blowout to the masses and created a whole new (and accessible) way for women to feel good about themselves.
Drybar
Blowouts Are Big Business For One Company
Alli Webb revealed hairstylists secrets to creating the perfect hairstyle. The DryBar Blowout Salon is located inside the Capitol View building at 1044 Dr. MLK Jr. Blvd. Suite 260, Nashville, TN 37203.
Revealed: Billboard’s 2019 Branding Power Players
Our Branding Power Players report describes the achievements of 83 executives from the live sector, consumer companies, branding agencies, talent agencies, management companies, the media, digital firms, publishers and record labels.
Drybar
Drybar to Open in Brentwood
Looking for a quick blowout while enjoying a mimosa or a glass of champagne? If you live in Brentwood, look no further than your backyard. Drybar, the wildly popular styling salon, is planning a new location in Brentwood this fall.
See How YouTube Stars Helped Teens Get Ready for Prom
Journeys and Converse shook up the high school tradition with this experiential event.
How Bumble Created a Super Bowl Commercial in Six Weeks
On the Ad Lib podcast, Laura Hutfless of FlyteVu, discusses how Bumble set out to empower women in front of and behind camera in Big Game ad.
Bumble
Serena Williams, Bumble put the ball in women’s court with new ad at Super Bowl LIII
This year’s Super Bowl features big brands starring female leads in their commercials, including one of the most buzzed-about: an ad for Bumble.
Why There’s No Such Thing As A One-Size-Fits-All Brand Partnership
When designing a brand partnership, most brand managers go into the process assuming that the higher the wattage of the talent, the stronger the outcomes of the partnership.
We Gave Each of Our Employees $10,000 to Give to Charity This Holiday
At FlyteVu, giving is the foundation of our company. It’s not just a thread woven through every decision we make and every campaign we construct for our clients; it is the core of who we are. From the start, our company committed to giving 10 percent of all net profits to charity.
FlyteVu
7 Ways to Improve Your Events From BizBash Live
Laura Hutfless, partner at FlyteVu, added to this tip, saying that planners should start with the headline and work backwards: “What’s the headline you want after the event?”
Tennessee Tourism
Elle King Captivates at Tennessee Roots Jam
Elle King joined The Roots to sing her hit “Shame,” and pay tribute to native Memphian Aretha Franklin — born in 1942, the same year the New Daisy Theater opened on Beale Street — on the late icon’s pivotal classic “I Never Loved a Man (The Way I Do You).”
Tennessee Tourism
The Roots and Isley Brothers to Headline Free Show in Tennessee
Grammy-winning hip-hop group The Roots, and Rock and Roll Hall of Fame group The Isley Brothers are among the artists who will launch the Tennessee Music Pathways program with a special concert Sept. 15 at Beale Street’s New Daisy Theatre.
Tennessee Tourism
Social Gamification For Live Events
When Tennessee Tourism wanted to launch their Snapchat following back in 2016, they knew they couldn’t do it alone. Snapchat is notoriously one of the most difficult mediums to grow organically, so they turned to VML and music marketing agency FlyteVu to help them get creative.
Enterprise
Share the Code. Hit the Road.
Sir Rosevelt team up with Enterprise Rent-A-Car and Cirque du Soleil for an out-of-the-box performance at 1stBank Center in Denver, Colorado.
Spotify
Keith Urban Convinced Nicole Kidman to Join Him on Stage For a Duet
Nicole Kidman and Keith Urban are experts in making us swoon, but add both of their perfect singing voices and we’re basically emotional puddles on the floor. On Monday, the couple surprised fans with a stunning duet when Nicole joined Keith on stage during the Spotify Fans First event.
Spotify
Nicole Kidman Joins Keith Urban For Duet After Romantic Serenade
The actress joined her husband, country star Keith Urban, on stage at a Spotify event promoting his new album, “Graffiti U,” on Monday night in Nashville, Tennessee. The pair performed an acoustic rendition of Urban’s new track “Parallel Line” in a surprise duet after Urban coaxed Kidman from the crowd of about 150 fans.
FlyteVu
Why a Nashville Firm is Expanding to Austin
The firm’s work has ranged from turning an empty West Virginia University fraternity house into an immersive Victoria’s Secret Pink experience (complete with a weekend-ending concert) to working with Lebanon-based Cracker Barrel on its CMA Fest partnership.
Cracker Barrel
Scotty McCreery Celebrates Success of ‘Five More Minutes’
Scotty McCreery is basking in the success of his personal single “Five More Minutes” after a long journey of having to prove to music execs the song would be a hit. And McCreery was right — the song was a massive success and the singer’s first No. 1 single since winning “American Idol” in 2011.
Cracker Barrel
Scotty McCreery Wants Fans’ Help for New ‘Five More Minutes’ Video
Scotty McCreery knew when he wrote his current Top 3 country radio hit “Five More Minutes” that he had something special. He tweeted that he had just finished the best song he’d ever written.
Bumble
The Chainsmokers Help Launch Bumble Beats
Some lucky students at Southern Methodist University in Dallas got a sweet surprise in their Bumble stream Tuesday when the mugs of The Chainsmokers’ Drew Taggart and Alex Pall appeared.
Tennessee Tourism
Kelsea Ballerini’s High School Homecoming
Fans from 26 states and four foreign countries traveled to Knoxville, TN on Saturday (Oct. 28) to be part of Kelsea Ballerini’s Unapologetically album launch at her alma mater Central High School.
Bumble
Celebrating Women at Bumble Bizz Launch Party
The women in attendance (along with a few men) had gathered to celebrate Bumble’s latest venture, Bumble Bizz, a career networking space where, like with the dating app, women have to make the first move for any kind of heterosexual interaction.
Bumble
Priyanka Chopra Just Joined Bumble
Priyanka Chopra is now on Bumble. Bumble Bizz, that is. The app expanded into platonic matchmaking with Bumble BFF earlier this year, and its latest tool marks its foray into the world of professional networking.
FlyteVu
Nashville Agency Puts the Power of Music into Campaigns
At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music. FlyteVu combines data and musical preferences to put the power of music into campaigns.
Bumble
Kaitlyn Bristowe DJs Bumble’s “You Look Good” Beetique
The day before Kaitlyn was set to DJ the app’s “You Look Good” Beetique (hosted by Lady Antebellum, no big deal), she hopped on the phone with us, and we managed to have some of your burning questions answered—like what fashion trend she would not be taking part in any time soon.
Bumble
Ashley Graham Helps Her Friends Find The One at Winter Bumbleland Party
While the Sports Illustrated cover girl is off the market, she was all about helping her friends find the one at Bumble’s Winter Bumbleland party at Coachella.
Bumble
I Let Kendall and Kylie Jenner Go Through My Bumble Profile
In the middle of Coachella, K&K took a festival break to host Winter Bumbleland, a house party with ice bars, igloos, and blizzard machines—all courtesy of the dating app.
FlyteVu
Women of Influence: Laura Hutfless, FlyteVu
FlyteVu is an entertainment marketing agency. Laura Hutfless founded the company with her business partner in October 2015 and has since created award-winning campaigns for the firm’s clients.
Cracker Barrel
Cracker Barrel Behind Grammy-Winning Remix of Dolly Parton’s ‘Jolene’
Country music legend Dolly Parton and a cappella group Pentatonix have been making the rounds on the awards and TV show circuit with their remix of Parton’s classic hit “Jolene,” which just snagged a Grammy for best country duo/group performance.
Tennessee Tourism
Garth Brooks Celebrates 7 Diamond Albums with Free Concert in Nashville
Brooks joined Tennessee Gov. Bill Haslam as the guest of honor at Tennessee Tourism’s 7 Diamond Celebration at Ascend Amphitheater.
Tennessee Tourism
Garth Brooks to Host Free Fan Celebration
If you lined up all the albums Garth Brooks has sold during his unparalleled career, they would stretch around the globe once and then back halfway around again.
FlyteVu
New Nashville Startup Aims To Shake Up Branded Entertainment Scene
Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015. That’s an almost 5% increase over 2014, with growth outpacing sports spending and most other entertainment sectors. A new Nashville-based agency, FlyteVu, is eyeing a chunk of that $1.4 billion pie.