Press

In the Press.

In 2020, Brands Proved That Crisis Can Breed Creativity

When we look back on 2020, the words that come to mind are likely all synonyms of “difficult.” But some incredible moments came out of the pandemic, too. Seen through this lens, 2020 was about resiliency, creativity, and making the best of a bad situation. Some brands, businesses and entrepreneurs gave us standout examples of humanity, humor and togetherness.

Read More

Stay Human Podcast: Laura Hutfless / The Onsite Foundation

Together with The Onsite Foundation, Laura helped develop and launch a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy” that provides tools, support, and a safe community for survivors of mass shootings to find hope and healing regardless of gender, race, religion, sexual orientation, or socio-economic status.

Read More

In the Hot Seat with Larry LeBlanc

Despite the COVID-19 pandemic which torpedoed so many entertainment and sports sponsorship deals, Nashville-based FlyteVu’s star burned bright as it executed a brilliant array of digitally driven campaigns in 2020.

Read More

What’s Next For Entertainment Marketing

At the Nashville-based entertainment marketing agency FlyteVu, cofounder Laura Hutfless has a box seat for the shift from physical to digital campaign execution. I recently asked her to share her thoughts on these changes.

Read More

Laura Hutfless: FACES of Nashville

Laura Hutfless’ philanthropic efforts led her to develop and launch Triumph Over Tragedy, an inspiring program that offers support and healing to nationwide survivors of mass shootings.

Read More

Music And Brands: Don’t Settle For Second Best

Jeremy Holley, a founding partner at FlyteVu, talks about the pressure he sees in FlyteVu’s work connecting brands to consumers via the power of music for partnerships, campaigns, and experiences that grow their presence in a market. A well-executed partnership can elevate a brand, while a bad one detracts from the brand and may even result in penalties for the company.

Read More

SPOTLIGHT ON Podcast: Laura Hutfless, FlyteVu

On this episode of Spot Lyte On… LP chat with Laura Hutfless, Co-Founder of FlyteVu. FlyteVu is a  marketing agency that connects brands to consumers through compelling storytelling, unparalleled experience, and the authentic power of music.

Read More

Sapphire Stories Podcast: Laura Hutfless, FlyteVu

Laura Hutfless is a Co-Founder of FlyteVu, a Nashville-based full-service entertainment marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the power of pop culture.

Read More

FlyteVu: Crafting Authentic Partnerships

Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it has created various wildly successful campaigns like the Dolly Parton + Pentatonix “Jolene” remix for Cracker Barrel and the Serena Williams x Bumble “In Her Court” collaboration.

Read More

Ad Age Ad Lib Podcast: Laura Hutfless, FlyteVu

On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agency, which worked on the ad, discusses how the social networking app pulled together a Big Game commercial in six weeks with a team composed almost entirely of women.

Read More

Why a Nashville Firm is Expanding to Austin

The firm’s work has ranged from turning an empty West Virginia University fraternity house into an immersive Victoria’s Secret Pink experience (complete with a weekend-ending concert) to working with Lebanon-based Cracker Barrel on its CMA Fest partnership.

Read More