ShowHER Love Virtual Baby Shower Hosted by Kelly Clarkson
Carter’s hosted the ultimate ShowHER Love Virtual Baby Shower for 100 moms and moms-to-be.
The Challenge.
FlyteVu was challenged with creating a unique virtual experience for moms and moms-to-be to keep Carter’s at the forefront of consumers’ mind during the pandemic and create an emotional connection between the brand and consumer.
What We Did.
FlyteVu strategized and executed the Carter’s ShowHER Love Virtual Baby Shower for 100 deserving moms and moms-to-be, strengthening brand affinity with Carter’s core demographic. New moms nationwide could visit a custom landing page to enter to win this exclusive opportunity. Winners had the ability to invite two guests, making the event feel like an intimate experience with friends and family. FlyteVu procured all talent including host Kelly Clarkson, Actress, Producer & Co-Founder of Anser! Tia Mowry, Executive Chairman & Founder of ClassPass Payal Kadakia, Kristin Hensley & Jen Smedley of #IMOMSOHARD, Olympic Gold Medalist Shawn Johnson East, Author & Founder of The Giving Keys Caitlin Crosby, Multi-Platinum Recording Artist & Actress Jordin Sparks, and Co-Founder of Drybar Alli Webb. Additionally, FlyteVu oversaw the design and execution of program branding and the custom microsite where this unique event took place.
The Partners:
FlyteVu secured and managed 19 brand partners including Calm, Drybar, Anser!, The Giving Keys, and more. The agency also oversaw third party vendors and a charity partnership with Baby2Baby, a non-profit organization that provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves.
The Results.
100,000+ Entries in Less than 2 Weeks
10 Talent and Influencers Procured
19 Brand Partners Secured and Managed
6.7% Increase in Positive Social Sentiment Following the Launch
4M+ Impressions from Talent and Influencer Social Posts
Custom-Built Microsite
Carter’s Best Performing Sweepstakes of All Time
1.6 Billion Social Impressions- Carter’s Largest Program to Date
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