Share the Code. Hit the Road
Enterprise created the first fan ticketed event with Zac Brown’s pop trio Sir Rosevelt and Cirque du Soleil to engage the adventure seeker.
The Challenge.
Leverage the power of music to reach Enterprise’s target consumer, the adventure seeker and travel enthusiast, with a scalable and repeatable campaign utilizing the power of music.
What We Did.
Enterprise created a music platform that communicated the brand mantra “We’ll pick you up” by providing consumers with an exclusive experience rooted in travel, adventure, and exceptional hospitality. Enterprise partnered with Zac Brown’s new southern trio, Sir Rosevelt, to launch the “Share the Code. Hit the Road” campaign, which would put the power of ticketing in the hands of music fans for the very first time. The campaign kicked-off with Sir Rosevelt sharing codes with fans via social media and once redeemed, those fans received a car rental discount and additional codes to give out and pay it forward. The campaign microsite captured the code distribution in real time to highlight acts of kindness big and small. The program culminated in a one night only show in Denver with global entertainment leader, Cirque du Soleil, with over 4500 people in attendance from 32 states.
The Results.
Starting with Only Two Fans, 4,500 People from 32 States Attended the Show
Press Features with Rolling Stone, Billboard, and Forbes
188M+ Earned Media Impressions
71% Follower Increase on Enterprise Instagram Over the Duration of the Program
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