BUMBLE
The Ball is In Her Court
OPPORTUNITY
Bumble, a dating platform where women make the first move, asked us to increase brand awareness by integrating the brand into culture in a meaningful way and help it stand out in a crowded market.
IDEA
“The ball is in her court” was not only Bumble's first Super Bowl campaign, but the first-ever Super Bowl spot developed and produced by women.
We led all aspects of the campaign from talent negotiation to Media buys, designed custom tennis balls, rackets, and led court installation with brand partners Wilson and Boys & Girls Club.
IMPACT
7B+ earned media impressions
"In Her Court" Super Bowl Spot
Behind the Scenes of "In Her Court"
Play by Play
LA CLIPPERS PATCH DEAL AND CONTENT SERIES
We managed and activated the Bumble x Clippers jersey patch deal. We connected and built multiple activations including…
"Play by Play" Content Series
Tiffany Haddish and Los Angeles Clippers player Montrezl Harrell, the brand’s first-ever male athlete partner, gave advice to unsuspecting couples on their first dates.
IMPACT
Our ESPN series with Tiffany Haddish garnered 200M+ views.
"Play by Play" – Bumble x LA Clippers
"Normalize" – Bumble x LA Clippers
BET Her Awards
BUMBLE x BET HER AWARDS
We brokered a partnership with Bumble and BET to create the first annual BET Her Awards in Los Angeles.
We orchestrated key talent partners in technology, music, TV and activism to come together and celebrate the advancement and accomplishments of women of color on this evening. We engaged black owned businesses and crew to activate the event. In-app cards offered the chance to attend the BET Her Awards alongside Bumble ambassador Elaine Welteroth to experience the incredible evening.
Bumble Biz Launch
BUMBLE BIZZ LAUNCH EVENT
Bumble aimed to introduce a new feature within the app called Bumble Bizz, a unique networking tool designed to align with Bumble’s female-first mission and empower women to advance their careers.
We devised a go-to-market strategy that included press and media events in New York and Los Angeles.
The New York City launch event was headlined by female trendsetters and featured a musical performance by Fergie. In Los Angeles, the Foster Sisters hosted an event that brought together influential figures like Kim Kardashian and Katherine McPhee. We produced a content series featuring prominent businesswomen, which was distributed through USA Today channels.
Empowered By
EMPOWERED BY BUMBLE BIZZ
We created “Empowered By” Bumble Bizz Music program, a multi-year initiative in partnership with C3 Presents to address gender disparity in the music industry.
The program offered up-and-coming female musicians the opportunity to be mentored by top-billing artists and perform on-stage at major music festivals, striving for 50/50 representation on future festival stages.
We secured Bebe Rexha, Kacey Musgraves, and Hayley Kiyoko, and activated at festivals including Lollapalooza, Outside Lands, and Austin City Limits.
IMPACT
The campaign earned a keynote at SXSW and coverage in Billboard, People.com, and Grammy.com
Fan Moments
FAN MOMENTS
We created live events that drove app downloads including the Coachella activation“Winter Bumbleland”, the “Empowering Connections” SXSW activation, the CMA Fest “You Look Good Beetique” in partnership with Sephora, the “Bumble Bizz First Movers Summit” and multiple other activations with celebrities including Keith Urban, Lauren Daigle, Kelsea Ballerini, Lady A, The Chainsmokers, and Bebe Rexha.
