Third Man Records Goes Underground

As part of their “Soundtrack of America. Made in Tennessee” brand campaign and strategy to further grow a following on their Snapchat, Tennessee Tourism wanted to...

  • Branded Content
  • Event Activations
  • Publicity
  • Strategy

As part of their “Soundtrack of America. Made in Tennessee” brand campaign and strategy to further grow a following on their Snapchat, Tennessee Tourism wanted to expand their storytelling through new music genres and iconic destinations within in the state. As the second installment of the “Snap Your Way In” program, the concept had to be new, diversified, and exciting as tickets were once again exclusively available through Tennessee’s Snapchat. FlyteVu was tasked with finding the right storyteller and crafting an authentic message to amplify the music story that only a state like Tennessee can provide.