FlyteVu partner TN Tourism with legendary artist Garth Brooks, who was set to earn his 7th Diamond Award from RIAA, making him the best-selling U.S. solo artist of all time (surpassing The Beatles), and bring the prestigious honor to Tennessee as birthplace, and home of his music career. FlyteVu created a free celebration concert event in Nashville and the only way in was by following TN Tourism’s newly created Snapchat channel. TN Tourism created custom content with Garth to keep consumers engaged along the way and the day leading up to the concert event, the state created bar takeovers down Nashville’s lower Broadway even changing Nashville’s 7th Avenue to Garth Brook’s way. Tickets sold out in 3 minutes and 7,500 fans attended the concert where special guest performers included Reba McEntire, Chris Young, Steve Wariner, Kelly Clarkson, Trisha Yearwood and Jason Aldean. Amazon Music and Budweiser supported the free watch party, taking place in the park next to the sold-out venue, with activations on-site for the overflow crowd of 7,000.