I Feel Good Challenge

During Snap Fitness’ I Feel Good campaign, an Army Squadron challenged brand champion Thomas Rhett to an Army Physical Fitness Test.

Branded Content
Event Activations
Music Licensing
Paid Media
Publicity
Strategy
Talent Procurement

The Challenge

Build a music marketing platform to increase brand awareness, drive new gym memberships, build loyalty with Snap Fitness’ existing member base, and partner with Talent who embody the brand essence of “America’s Fitness Brand.”

What We Did

FV partnered Snap Fitness with country super-star Thomas Rhett to serve as the brand champion given his dedication to fitness and family. The program was built around Rhett’s single “I Feel Good.” The touchpoints of the campaign involved licensing the song for TV and digital channels, custom photos for in-gym assets, and social media fitness challenges between Rhett and his fans. Through partnerships with radio stations across the country, fans also had the opportunity to attend pop-up bootcamps at Snap Fitness locations along his tour with a culmination bootcamp in Minneapolis that benefited Folds of Honor.