American Rag

Macy's targeted millennial festival goers with the launch of American Rag and the brand's 'Rag Pack' with 4 top influencers.

  • Music Licensing
  • Strategy
  • Talent Procurement

The Challenge

Macy’s was looking to launch their American Rag line and reach Gen Z and Millennials through the power of music.

What We Did

FlyteVu partnered Macy’s with four top influencers: Danielle Bradbery, Alexa Losey, Vivian Vo Farmer, and Jake Foushee. These influencers attended major music festivals including Coachella, SXSW, Lollapalooza, Panorama and Governor’s Ball to complete assignments around the theme “Own the Moment” on behalf of American Rag. The Rag Pack authentically integrated American Rag into the music festival scene in order to raise awareness, increase social engagement and create fun, authentic content on their social platforms to drive brand affinity.

The Results

Secured Top Influencers as American Rag Storytellers

 

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