Share the Code. Hit the Road.

Enterprise created the first fan ticketed event with Zac Brown’s pop trio Sir Rosevelt and Cirque du Soleil to engage the adventure seeker.

  • Branded Content
  • Event Activations
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Leverage the power of music to reach Enterprise’s target consumer, the adventure seeker and travel enthusiast, with a scalable and repeatable campaign utilizing the power of music.

What We Did

Enterprise created a music platform that communicated the brand mantra “We’ll pick you up” by providing consumers with an exclusive experience rooted in travel, adventure, and exceptional hospitality. Enterprise partnered with Zac Brown’s new southern trio, Sir Rosevelt, to launch the “Share the Code. Hit the Road” campaign, which would put the power of ticketing in the hands of music fans for the very first time. The campaign kicked-off with Sir Rosevelt sharing codes with fans via social media and once redeemed, those fans received a car rental discount and additional codes to give out and pay it forward. The campaign microsite captured the code distribution in real time to highlight acts of kindness big and small. The program culminated in a one night only show in Denver with global entertainment leader, Cirque du Soleil, with over 4500 people in attendance from 32 states.

The Results

Starting with Only Two Fans, 4,500 People from 32 States Attended the Show

Press Features with Rolling Stone, Billboard, and Forbes

Over 188 Million Earned Media Impressions

71% Increase on Enterprise Instagram Over the Duration of the Program


Zac Brown Takes a Pay-It-Forward Approach to Concert Ticketing. Read More

Share the Code. Hit the Road. With Sir Rosevelt and Enterprise Rent-A-Car Read More

Related Work.

PINK Nation Loves Chicago

Victoria’s Secret PINK created the first-ever double-decker mobile bus tour in Chicago with…

  • Branded Content
  • Event Activations
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.