Share The Code. Hit The Road 2.0

Leverage the power of music to reach Enterprise’s target consumer, the adventure seeker and travel enthusiast, by continuing to scale and grow the campaign by utilizing the power of music.

Enterprise continued their Share The Code. Hit The Road music platform by kicking off this program for the second year with GRAMMY-nominated group OneRepublic. The campaign began with OneRepublic sharing codes through their Good Life Foundation, a public non-profit organization founded by the members of OneRepublic. Each code given unlocked a ticket to the culminating concert as well as three additional codes to pay it forward. The campaign microsite captured the code distribution in real time to highlight acts of kindness big and small. The program culminated at the famed Pappy & Harriet’s for a one-night-only concert event. The venue turned Enterprise green for an exclusive 90 minute set by OneRepublic and fans’ stories of giving back an attendees’ stories were shared on screens throughout the space.