Warehouse Sessions

NEEDTOBREATHE exclusive live music performance of their song, “Hard Love” in Cracker Barrel’s warehouse.

  • Branded Content
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Cracker Barrel wanted to provide unique social content to music fans while driving attention to their in-store retail music selection.

What We Did

A selection of diverse artists were chosen by FlyteVu to partner with Cracker Barrel  around their album releases to record a special acoustic/stripped-down performance in Cracker Barrel’s Décor Warehouse in Lebanon, TN. The location provided Cracker Barrel & the artists with exclusive video content to promote in-store album sales. The program was extended to monthly Facebook Live sessions featuring up-and-coming artists, where each acoustic performance was streamed to Cracker Barrel’s Facebook as well as the artist’s page for maximum viewership. The Warehouse sessions give artists across multiple genres an avenue to promote their music to a wider audience, while providing Cracker Barrel consumers with a versatile selection of new music.

The Results

3M+ Social Impressions on Each Video

Established Cracker Barrel as a Tastemaker for New Music

Generated Business Awareness and Social Impressions Through Artists’ Followers on a Global Level

Alison Krauss Transports Listeners Back in Time on ‘Losing You.’ Read More

Related Work.

5 More Minutes

Fans submitted content honoring their loved ones to create Cracker Barrel’s exclusive “Five…

  • Branded Content
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

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