CMA Fest 2017

Cracker Barrel utilized their iconic rocking chairs to raise money for a good cause during CMA Fest.

  • Branded Content
  • Event Activations
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Enter CMA Music Fest as a title sponsor for the very first time and create highly trafficked activations and shareable experiences on the festival footprint. Enhance brand conversation and awareness with current guests and build loyalty with new demographics.

What We Did

Cracker Barrel entered into a multi-year deal with CMA to build ongoing brand engagement through a stage name sponsorship, consumer facing activations, and branded digital content. The brand produced special moments on stage each night with authentic artist participation. Cracker Barrel also executed a consumer engagement event called Rock-A-Thon, a rocking chair experience with tracking technologies to rock benefitting CMA Foundation. Cracker Barrel also partnered with ride-sharing service Lyft for surprise artist rides with some of today’s top country music talent including Dan & Shay, Lauren Alaina, and Hunter Hayes.

The Results

Over 170 Million Earned Impressions

$15,000 Rased for CMA Foundation Through Rock-A-Thon

170,000+ Rocks During Rock-A-Thon

Record Attendance at Ascend Amphitheater During CMA Music Fest

100,000 Combined Views of Lyft Surprise Videos


Check Out Highlights From an Unforgettable CMA Music Fest 2017. Read More

This country duo went incognito to give unsuspecting fans the ride of their lives. Read More

Related Work.

Snap Your Way In

The Tennessee Department of Tourism launched their Snapchat channel to reach millennials with…

  • Branded Content
  • Event Activations
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

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