In Her Court

Bumble curated a Super Bowl LIII commercial with Serena Williams to tell their message of women making the first move on a global level.

  • Branded Content
  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

The challenge here was to tie Bumble’s mission of Making the First Move with notable talent that would help amplify this message to the world.

What We Did

To reach the community in a powerful way FV partnered Bumble with Serena Williams, the ultimate first mover, to remind women that the ball is always in their court.  Together with the first all-female creative team, FV created and launched Bumble’s first TV ad campaign, to debut during the most-viewed and male dominated sporting event, the Super Bowl.  This messaging was amplified through that In Her Court campaign which included digital content and pop-up activations IRL.

The Results

First All-Female Production Team

1 Billion Earned Media Impressions

Over 2 Million Views of the Commercial on YouTube


Serena Williams, Bumble put the ball in women’s court with new ad at Super Bowl LIII. Read More

Bumble Will Debut a New Campaign Starring Serena Williams During the Super Bowl. Read More

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Contact Us.

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