BETHer Awards

Bumble partnered with BET for the first-ever BETHer Awards to celebrate and honor the advancement and accomplishments of women of color.

  • Branded Content
  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Bring awareness to the Bumble Bizz vertical and celebrate the advancement and accomplishments of women of color across a spectrum of industries.

What We Did

Through the BETHer Awards, FlyteVu facilitated a relationship between Bumble and BET that celebrated and honored the advancement and accomplishments of women of color across various industries including technology, music, TV, and activism.  The event was held in Los Angeles and brought together entrepreneurs and established talent for a night of uplifting, empowering, and connecting women.  FlyteVu helped amplify this message by managing Bumble’s onsite presence, talent relationships, red carpet press, and assisting in curating content pieces that were featured on both the BET and BETHer TV channels.

The Results

300 Attendees to the BETHer Awards

Over 76 million Earned Media Impressions

Over 1M Social Media Impressions


Sheila E., Yvonne Orji and La La Anthony Honored at BET Her Awards. Read More

Related Work.

In Her Court

Bumble curated a Super Bowl LIII commercial with Serena Williams to tell their…

  • Branded Content
  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.