Budweiser & Bud Light Events

Connecting Anheuser-Busch’s popular Budweiser and Bud Light brands to authentic talent partnerships.

  • Branded Content
  • Music Licensing
  • Strategy
  • Talent Procurement

The Challenge

Connect Anheuser-Busch’s popular Budweiser and Bud Light brands to authentic talent partnerships.

What We Did

With efforts from FlyteVu and Synergy, Budweiser and Bud Light launched live and content-driven initiatives. The brands created memorable moments with consumers that could only happen with the iconic beverages.

Stagecoach Festival 2016

Sam Hunt flexed his genre-blending muscles by inviting Snoop Dogg, G-Easy, and Bebe Rexha on stage to inject the country music festival with surprise doses of rap and pop.  The on-stage performance and toast reached more than 500+ million through live audience, social media, and VICE TV partnership.

Battle at Bristol

To celebrate the 150k+ college football and country music fans at Bristol Motor Speedway, FlyteVu along with Synergy and Anheuser-Busch presented Sam Hunt & Jon Pardi as a part of the pre-show festivities.

Partnerships

FlyteVu brought together Budweiser and Thomas Rhett on his summer road trip to roll out one-of-a-kind experiences for fans with a digital content series and surprise performances across the country.

Bud Events

FlyteVu has worked with Synergy/Budweiser to deliver some of today’s top country talent for events throughout the year including the Super Bowl, SAMCOM, Bud Light Convention, and more.

Related Work.

Brand Retainer

CLEAN Cause raises brand awareness for their mission through multi-faceted programs that highlight…

  • Digital
  • Event Activations
  • Influencer Procurement
  • Influencer Strategy
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.