VP of Publicity

Location: Nashville, TN

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About FlyteVu

FlyteVu connects brands to consumers through the power of Pop Culture & Purpose. We’re an entertainment marketing agency specializing in campaign strategy and execution for brand clients. We’re an efficient full-service team that provides Brands with custom, cost-effective, and high-quality campaigns that are industry ‘firsts’ and leverage the power of entertainment to create cultural change and give back to the community. For more information, visit www.FlyteVu.com.

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High-Level Job Description

The VP of Publicity oversees the entire Publicity Department, ensuring alignment with FlyteVu’s vision and mission.  Under the supervision of the GM, the VP of Publicity will be responsible for leading and growing the Publicity team and for the performance and success of publicity activities for FlyteVu Agency and Client accounts and programs. The ideal candidate will be able to lead retainer accounts on an ongoing basis, conceptualize campaigns strategically, lead effectively, and strengthen client relationships by ensuring overall client and campaign success.

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Detailed Job Description / Responsibilities

Strategic Leadership

• Drive the vision and strategy for the Publicity Department, aligning with the broader goals of FlyteVu at the intersection of the current pop culture and media landscape.

• Bring relevant insights and industry trends to GM and FlyteVu leadership to ensure the company evolves at the pace of the industry

• Lead and grow the FlyteVu Publicity Team

Departmental Management & Oversight

• Manage PR team day to day: supervise, lead, train, and inspire the PR team with best practices and sound recommendations, prioritize projects and deadlines for completion

• Oversee resourcing, hiring, and overall management of the Publicity Department

• Provide mentorship to the publicity team, setting clear objectives and ensuring their professional growth

• Review and approve all contractor scopes of work and manage relationships with contractors to ensure alignment with FlyteVu standards and objectives.

• Create & adjust internal processes to ensure ongoing communication with other FlyteVu teams, including Accounts, Creative, and Production

Client strategy and management

• Responsible for building client PR Strategy for always-on retainer accounts and individual campaigns and programs

• Lead PR retainer account through kick-off, establishing client-facing routines and documents, and ongoing management and regular status check-ins to ensure delivery against KPIs

• Contribute to Phase 1 and always-on strategies with relevant insights and strategic ideas in the realm of publicity and media

• Define appropriate KPIs based on Client objectives and ensure delivery against them

• Communicate & present plans to Clients as needed

• Responsible for the success of Client programs, including strategy adjustments mid-campaign or Crisis Communication responses

• Manage media partnerships and budgets

• Advise on contractual PR deliverables and manage fulfillment of agreed-upon deliverables for Talent

• Successful ability to pitch local, regional, and national press

• Assist with on-site activation and fulfillment of client programs, which require that employees:
  • Must be able to travel without restriction
  • Must pass a background check

• Responsible for providing client solutions, recommendations, and updates to GM

Relationship Management

• Cultivate and maintain key relationships with publicists, managers, and agents within the entertainment industry

• Build, maintain, and nurture a solid database of high-level media contacts and continuously build new relationships on a local, regional, and national level

Other qualifications and requirements

• Must be able to effectively communicate internally and externally in a manner consistent with the company’s Code of Conduct and core values

• Handle and safeguard confidential and proprietary information

• Must be able and willing to work during non-business hours, including weekends and additional hours beyond the 40-hour work week regularly, as needed or required to fulfill job requirements

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*Special Note:  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The criteria listed below are representative of the knowledge, skill, experience, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Qualifications include but are not limited to:

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Required Competencies/Skills

• 10+ years of public relations, specializing in entertainment and brand publicity, with a minimum of 5 years on the brand or agency side
• Must have a problem-solving mentality
• Excellent command of the English language (grammar, punctuation); excellent writing and editing skills
• Ability to think ahead independently and challenge oneself to learn and grow
• Must lead by example and foster a supportive environment in line with Agency values
• Experience using Cision, Muck Rack, and similar platforms, and ability to learn new systems
• Excellent interpersonal skills and the ability to raise questions and concerns internally
• Excellent organizational skills with the ability to prioritize workload and deadlines accordingly
• Creative thinking

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Additional Preferences/Not Required

• Event PR experience  
• Experience with Basecamp or other Project Management Software
• Experience with time-tracking software
• Experience with file management software

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Education Required

• Minimum of a Bachelor’s Degree in Marketing, Communications, or related field.