Director of Digital and Creative Strategy

Director of Digital and Creative Strategy

Location: Nashville, TN

About FlyteVu:  

FlyteVu connects brands to consumers through the power of Music, Pop Culture & Entertainment.  We’re an entertainment marketing agency specializing in niche campaign execution for brand clients. We’re an efficient full-service team that provides you with custom, cost-effective, and high-quality campaigns that are industry ‘firsts’. For more information, visit www.FlyteVu.com.

High Level Job Description:

Under supervision of the Founding Partners, this full-time senior level position will have oversight and be responsible for the performance and success of FlyteVu shared services including the Creative and Digital teams. The Director of Digital and Creative Strategy will aid in strategic vision, campaign strategy and ensure proper client management. This position sits on the Agency’s Management Team, which oversees day to day operation of the business.  The ideal candidate will be able to conceptualize campaigns strategically, sell ideas to clients, lead teams effectively and strengthen client relationships by ensuring overall campaign success, in addition to being hands on with clients and programs to execute directly.

Detailed Job Description/Responsibilities:  

  • Manage Creative and Digital teams day to day: supervise, lead, train and inspire the team with best practices and sound recommendations, prioritize projects and deadlines for completion
  • Develop and manage overall Creative and Digital Strategies for FlyteVu programs with FlyteVu clients
  • Responsible for success across Digital areas of Client programs, including strategy adjustments mid-campaign or Crisis Communication responses
  • Cultivate key relationships with FlyteVu clients, media / agency partners, 3rd party vendors and other partners during the initial planning phase to assess needs and determine overall strategic direction needed to successfully execute campaigns
  • Determine project scope and requirements with Account leads and ensure execution of appropriate client/vendor contracts
  • Ability to craft compelling brand narratives in social media campaigns from research, insights and data, articulating findings in a clear way to project stakeholders
  • Ability to problem solve creatively and be solution focused
  • Knowledge of digital platform innerworkings and performance metrics including, but not limited to, YouTube, Facebook, Instagram, Snap, TikTok, etc.
  • Forecast trends and present new opportunities in Media to Partners with clear recommendations to grow business and teams and contribute to the Company’s overall growth
  • Desire for continued learning of changes & innovation within the arts, tech & media industries
  • Oversee research around emerging content trends and make recommendations to Clients, Partners and Management team.
  • Work with staff to ensure consistent branding across all assets including but not limited to: print, video, and digital assets
  • Maintain strong database of high-level digital contacts and continuously builds new relationships on a national and global level
  • Oversight of department budgets
  • Oversee Digital Marketing social creative and digital deliverables for Talent contracts
  • Create & adjust internal processes to ensure ongoing communication with other FlyteVu teams, including Accounts, Creative, and Production
  • Must be able to effectively communicate internally and externally in a manner consistent with the company’s Code of Conduct and core values
  • Handle and safeguard confidential and proprietary information
  • Must be able to read and understand materials and documents and have the ability to recognize and extract critical data and information
  • Must be able and willing to work during non-business hours as needed or required to fulfill job requirements

*Special Note:  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The criteria listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Qualifications include but are not limited to

Required Competencies/Skills:

  • 8+ years agency marketing experience in creative/media/digital role
  • Strong communication and time management skills
  • Entertainment or music industry experience
  • Ability to develop 360 marketing campaigns
  • Experience managing multiple teams with various specialties
  • Must have problem-solving mentality
  • Must be able to prioritize multiple tasks with varying deadlines
  • Must be open to travel
  • Work well under pressure
  • Entrepreneurial self-starter with ability to work with ambiguity at times
  • Ability to think ahead, independently and challenge oneself to learn and grow
  • Must lead-by-example and foster supportive environment for agency
  • Proficient in the use of MS Office Suite, Apple Keynote

Additional Preferences/Not Required:

  • Event management experience 
  • Experience with Basecamp or other Project Management Software
  • Experience with time tracking software
  • Experience with file management software

Education Required:

  • Minimum of a Bachelor’s Degree in Marketing, Mass Communications, or a related field.